As a global provider of professional information, software solutions, and services, Wolters Kluwer is committed to helping professionals improve the way they do business and solve complex problems with confidence in an ever-changing world.
We are dedicated to the investment of everyday success of the individuals and organizations we serve in over 180 countries.
Every day, our customers face decisive moments that impact the lives of millions of people and shape tomorrow's society.
Wolters Kluwer has served professionals for over 180 years, helping them enhance workflows and make informed decisions.
We're recognized and valued for helping customers realize their potential and deliver impact when it matters most.
When you join the Wolters Kluwer team you will be working for a global company that has deep impact on the success of its clients and on the health, wealth and security of society.
If your background is in Marketing, you can help Wolters Kluwer provide an environment where you are a critical part of the changing world.
You will be exposed to challenging problems to solve, the latest technologies and opportunities for growth.
At Wolters Kluwer we focus on building the skills and careers of our talent.
Through our internships, we offer students the opportunity to join a team that collaborates and shares knowledge while working on solutions designed to advance our customers' work and their professions
We are looking for a Digital Marketing Specialist who will work in the Global Team to assist in growing CCH© Tagetik' s brand online and execute on digital marketing campaigns.
This internship will provide the ability to learn daily digital marketing tasks while learning the fundamentals of internet marketing efforts including content management, SEO, UX, lead generation, marketing automation and much more.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
- Collaborate with the Digital Marketing Team to update website contents and landing pages using a Content Management System (CMS)- Support to manage requests from the marketing members of the local operations to ensure promptly and accurately solutions- Support the Marketing Team to execute on digital campaigns- Learn how to use our Marketing Automation Tool (Marketo) and manage digital assets- Assist on SEO tasks- Check reports on Google Analytics and Google Data Studio
JOB QUALIFICATIONS:
- Bachelor's degree in Marketing (Master Degree/specialist postgraduate course in the field Digital Marketing is an advantage)- Basic experience with Google Analytics and Google Ads- Good knowledge of English to deal with marketing colleagues located outside Italy- Good knowledge of Microsoft Office Tools- Pleasant, positive working attitude, strong sense of responsibility and detail-minded- Excellent communication and interpersonal skill- Proven organizational and problem-solving ability- Experience in Photoshop, Illustrator or other design related software is a plus- Hands on experience with CMS platforms (Drupal, WordPress, Adobe Experience Manager) and knowledge of HTML are a plus
Contract: 6-months, full-time internship
Location: Lucca office