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Here, you'll learn and grow as we help you create a career journey that's unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.
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And we'll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.
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American Express, global leader in payment services, is looking for a university or master student in Digital Marketing, Communication or in related field of study, for an internship in our Digital Marketing team in PAYBACK, the leading multi-loyalty program and multichannel marketing platform, belonging to the American Express Group.
The intern will be able to understand and learn to work in a dynamic working environment, collaborating closely with different teams, and she/he will be able to deepen digital marketing contents, such as content management and story-telling skills.
What you will need to succeed
- Master's degree in Communication or Marketing;
- Fluent in Italian, English, both written and oral;
- Good knowledge of Office tools (in particular Excel and PPT);
- Good knowledge of photoshop and video editing;
- Basic knowledge of HTML preferred;
- Excellent communication skills;
- Strong motivation with good interpersonal skills and teamwork attitude;
- Attention to details and strong analytical skills;
- Curious and thinking outside the box.
**The intern will be involved in the following activities**:
- Briefing the external agency for Newsletter preparing, following PAYBACK and Partners' guidelines, and getting compliance internal approval;
- Newsletter testing, in coordination with the Operation teams;
- Preparing copies and testing App push notifications and SMS;
- Monitoring newsletter results;
- Preparing Website/App texts and images, ensuring that every content is up to date;
- Designing and executing Partner presence on PAYBACK channels (Landing Pages) and PAYBACK presence on Partners' site, optimizing UX;
- Preparing digital communication materials for New Partners' launches;
- Preparing Omniture tracking and monitoring results;
- Website and app images declination;
- Website and app creativity creation and or upgrade;
- CMS - website and App management;
- Logo layouts declination.