**Who we are**
Teachersrise organises teacher training courses and projects for teachers and schools from all over Europe. The Erasmus+ programme fully funds the costs of participation in our courses and projects for schools of all types and levels. We help those schools to get this funding through our dedicated Erasmus+ support service.
Course participants typically move for one week from their country to one of our locations to attend our courses and learn new teaching methodologies and skills. Along with the training, we also offer socio-cultural activities and accommodation for participants. Whether schools got funding for teacher training courses through our support service or independently, we actively compete with other Erasmus+ course providers in a competitive market to attract participants to our teacher training courses. We strive to resolve the practical aspects of their booking process, and to meet their needs and preferences for topics, dates, and other logístical factors.
**Overview**
Teachersrise is seeking a qualified individual for the position of "Digital marketing manager". This is an exciting opportunity to join and contribute to the growth of a new education startup!
The role is focussed on lead generation and you will be responsible for planning, designing, implementing, and optimizing strategies to attract and capture leads. Additionally, you will enhance our digital strategy by optimizing our tech stack and cloud technology.
Conversion rates are crucial metrics for campaign success, with clear targets set and performance evaluated monthly. Your ability to drive lead generation and achieve our business objectives will be key to our success.
**Current tech stack**:Zoho CRM, Mailchimp, Wordpress
**Contract type**:Self-employed contractor ("Partita IVA") based on quarterly targets.
**Key responsibilities**
- **Lead generation strategies**: Identify target audiences, select appropriate marketing channels, and design campaigns to attract leads.
- **Lead capture and conversion**: Optimise lead generation and marketing automation processes based on CRM blueprints and workflows. Implement lead capture mechanisms such as landing pages, forms, and lead magnets to capture contact information from potential leads. Develop strategies to nurture leads through the sales funnel and convert them into customers.
- **Analysing performance metrics**: Monitor and analyse key performance indicators (KPIs) such as website traffic, conversion rates, cost per lead, and ROI to evaluate the effectiveness of lead generation efforts. Use data-driven insights to make informed decisions and optimize campaigns for better results.
- **Collaboration and communication**: Work closely with cross-functional team members such as sales and admin to align lead generation efforts with overall business objectives. Communicate regularly with stakeholders to share updates, insights, and recommendations.
- **Staying updated on industry trends**: Keep abreast of latest trends, best practices, and emerging technologies in lead generation and digital marketing. Continuously seek opportunities to enhance skills and knowledge in the field.
**What we are looking for**
- English and Italian, both at least C1, for content creation and communication.
- High level of initiative and self-motivation.
- Customer-centric mindset
- Ethical conduct and integrity in all professional interactions.
- Technical expertise in using the current tech stack
- Marketing knowledge, including lead generation strategies, content creation, distribution, and campaign management.
- Proficiency in lead capture and conversion techniques, utilizing CRM tools and marketing automation
- Project management skills
- Analytical skills for KPI analysis
- Strong communication and collaboration skills
**Compensation & benefits**
- Freelancers are hired on a quarter-by-quarter basis.
- Agile digital environment and smart tools for digital collaboration
**Job Type**: Contract
Contract length: 12 months
Work Location: In person