EG Stada Group has been operating in Italy since 1998 with the aim of "Caring for People's health as a trusted partner". We are part of the STADA Group, a multinational pharmaceutical company founded in Dresden in 1895 by an Association of Pharmacists that operates on consumer healthcare, generics, biosimilars, and specialty products with commitment and dedication.
STADA is the #4 company in the European Consumer Healthcare Market and one of the fastest-growing Consumer Healthcare companies that offers self-medication products in all relevant health categories.
Digital Marketing Manager Location: Milano, Italy (IT) | Employment: Full-time | Type: Permanent
Main Responsibilities: Develop a digital marketing strategy for the company's brand portfolio to improve marketing efficiency and effectiveness.Implement new digital activation concepts for the defined focus brands.Manage the defined digital budget and oversee all digital paid media campaigns (Brand, Social, Content & Performance).Select and manage the defined digital agencies and provide further development and training to advertising agencies regarding digital.Plan and implement search (SEA/SEO), content, video, display, and social media measures.Continuously monitor the implemented measures and closely coordinate appropriate next steps with brand management and corporate communications.Develop efficiency-enhancing work processes between the defined agencies (classic and digital).Regularly exchange with external technology providers (Meta, Google, TikTok, etc.) including knowledge transfer to the team and agencies.Support the development and implementation of holistic activation in eCommerce.Participate in (international) projects and working groups on digital communication and digitization within the company.Required Qualifications: Completed business studies with a focus on marketing/communication.At least three years of professional experience in online marketing in the areas of eCommerce, performance marketing, search engine optimization, and content marketing.Deep expertise in relevant online tools, such as Google Analytics, Google Webmaster, SoMe ad accounts, etc.Strong sense of digital trends and communication, as well as a high affinity for social media.Motivated team player.Strong analytical and communication skills.Proficient in English.Are you looking for new challenges where you can make a difference for people's health? We are looking for candidates with expert knowledge and an entrepreneurial spirit who enjoy working collaboratively in a global team.
We would be pleased to get to know you. Please use our online portal to submit your application: jobs.stada.com
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