Working at Freudenberg: "We will wow your world!" This is our promise. As a global technology group, we not only make the world cleaner, healthier and more comfortable, but also offer our 52,000 employees a networked and diverse environment where everyone can thrive individually. Be surprised and experience your own wow moments.
Freudenberg Home and Cleaning Solutions is a Business Group of Freudenberg and a leading global supplier of branded cleaning systems as well as household and laundry care products. The portfolio includes brands such as Vileda, Gimi, Wettex and Marigold. The company employs more than 3,600 people and hosts a global distribution network.
Some of your Benefits International Opportunities International Opportunities: Grow in your career through international exchange and global job opportunities.
Performance Related Bonus Performance Related Bonus: When you have an impact, you can reap the rewards.
Personal Development Personal Development: We offer a variety of trainings to ensure you can develop in your career.
Diversity & Inclusion Diversity & Inclusion: We focus on providing an inclusive environment and recognize our diversity contributes to our success.
Flexible Work Models Flexible Work Models: We allow for flexible work models to ensure both professional and personal success.
Milan
Hybrid Work
FHP di R. Freudenberg S.A.S.
You support our team as
Digital Marketing Manager Italy Consumer
Responsibilities
Key Responsibilities:
Support the Country Marketing Lead in the development and implementation of PAID Digital awareness and communication strategy based on brand objectives Orchestrate the Digital customer journey (PAID, OWNED, SHARED, EARNED) from planning to rollout in relevant channels of the Digital funnel until conversion to deliver against KPIs Own the OWNED channels (for your area of responsibility), develop SEO strategy and constantly maintain and upgrade the website/shop content in order to create unique user experience and optimize sales
Additional Responsibilities:
Identify trends and insights in Digital Brand Management and develop concepts and proposals such as how to optimize relevance, brand fit and overall performance Build and lead the agency teams (from creative digital agency, central SEO agency, to media agencies), as well as develop and implement local guidelines
Organisation:
Direct line reporting: local Marketing Director
Interactions (internally / externally):
Local and regional Marketing departments Global Brand, Digital and Communications departments External digital Agencies Qualifications
Professional experience and education:
Degree in Business Administration with focus on Marketing, ideally Digital Management, Communication or Media management 3-5 years' experience in FMCG business Experience in supervising outside vendors and agencies
Specific Knowledge:
Consumer and customer centricity Experience in identifying target audiences Ability to think in brands, digital trends and consumer experience
Specific skills:
Strong business communication (written and oral) Presentation skills Negotiation skills Strong in interpersonal relationship management, working in cross-functional teams and matrix environments Team player, able to work in mixed teams across different functions
The Freudenberg Group is an equal opportunity employer that is committed to diversity and inclusion. Employment opportunities are available to all applicants and associates without regard to race, color, religion, creed, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, national origin, ancestry, age, mental or physical disability, genetic information, marital status, familial status, sexual orientation, protected military or veteran status, or any other characteristic protected by applicable law.
Additional Information
Fabio Bolzoni
+39 331 643 8951
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