ANEST COLLECTIVE is searching for a key Digital leader to take in charge of all the Digital Marketing and PR activities in Europe. An exciting opportunity to be a central part of the development of a new luxury brand, and be part of a small and cohesive team of professionals with a strong track-record in the Luxury industry
Job description & accountabilities
• Define the medium and long term Digital & Communication strategy that will help the brand raise awareness in Europe and support the development of the brand in China.
• Achieve shared ROI targets with the management and through personal contribution and internal and external resources such as influencer relations, PR agency, art directors, content creators, and media press.
• Key Digital Marketing leader in developing brand campaigns, executing integrated Digital marketing and communications strategies, with strong focus on digital and social media
• Develop bespoke projects with media owners and KOL'S that will always be reflect the brand values and deliver stand-out in a crowded market
• Lead a data-driven digital marketing strategy, including the end-state vision of how we use consumer data and insight to drive segmentation, targeting, messaging, and CRM.
The Ideal Candidate
• Bachelor's degree or equivalent education
• Proven 7+ years experience in the field of communication or marketing in the luxury sector
• An entrepreneurial spirit with excellent interpersonal skills who can support the founders and the top management in the deployement of the business strategy
• A candidate with a deep interest and sensitively for contemporary art and design and for poetic image making and the development of creative communication events.
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