Libraesva is looking for an energetic, focused, and team-orientated Digital Marketing Manager to join our growing team across Italy, UK and USA.
An enthusiastic personality with the ability to be flexible and supportive to the team is very important to us.
What You Will Do Digital Activity Implement the online digital marketing strategy to acquire leads using a mix of search engine marketing (PPC / SEM), online advertising, review sites, paid social, and content syndication
Ensure an efficient lead capture and conversion process, creating and optimizing landing pages and other HubSpot assets and processes
Oversee performance of website to grow traffic, increase engagement, and drive conversions
Test different messaging and advertising ideas, conducting A/B and multivariate tests to empirically make decisions on which approach works
Manage digital budget effectively, monitoring spend to ensure campaigns deliver ROI
Provide reporting and analytics to enable management and other stakeholders to monitor effectiveness of marketing programs
Monitor lead quality and continuously use feedback to improve acquisition programs
Provide ongoing communication to internal and external stakeholders
Marketing Reporting – report outcomes of activity across all projects, for example, webinar registrations/attendees, etc.
Collaborate with international colleagues to implement relevant campaigns for their region, identify gaps and opportunities
Events – Design, implementation and management of corporate events, both virtual or physical.
Channel Marketing – Support Channel team in implementing co-marketing campaigns, supporting partners in the process, communicating assets when needed, following on budget until completion of the process
Ad hoc activity – Maintain the Marketing team calendar ensuring it's up-to-date and available, manage regular communication of the calendar with the sales teams
Supplier Management - Work closely with marketing agencies, event suppliers, and other stakeholders to deliver marketing activity
Corporate marketing - Keep up to date with corporate marketing activities e.g. content (Whitepapers/blogs), website updates, etc.
Requirements 4+ years of relevant B2B technology marketing experience
Extensive experience in digital marketing strategy, SEO, email, PPC and display advertising campaigns
Experience of working across multiple platforms and channels
Strong analytical and reporting skills
Able to plan and execute multiple projects in a fast-paced, changing environment
Highly proficient in marketing automation methodology, lead processing, data management and marketing operations
Excellent interpersonal and communication skills
Bachelors or advanced degree in marketing
Detailed working knowledge of HubSpot and WordPress
Good working knowledge of MS Office tools
Additional Requirements Experience within cyber security or broader tech industries
Working in an international team/environment
Solid knowledge of website analytics tools (Google Analytics)
Experience of social media marketing
What you will find in Libraesva A multinational, passionate and inclusive team
A flexible, creative and vibrant work environment
A great opportunity to grow in a company with a key attention to people
Contract Full-time contract
Location The role is hybrid, involving office presence and working from home. The location is our main headquarters in Lecco, Italy.
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