Libraesva is looking for an energetic, focused, and team-orientated Digital Marketing Manager to join our growing team across Italy, UK and USA.An enthusiastic personality with the ability to be flexible and supportive to the team is very important to us.What You Will DoDigital ActivityImplement the online digital marketing strategy to acquire leads using a mix of search engine marketing (PPC / SEM), online advertising, review sites, paid social, and content syndicationEnsure an efficient lead capture and conversion process, creating and optimizing landing pages and other HubSpot assets and processesOversee performance of website to grow traffic, increase engagement, and drive conversionsTest different messaging and advertising ideas, conducting A/B and multivariate tests to empirically make decisions on which approach worksManage digital budget effectively, monitoring spend to ensure campaigns deliver ROIProvide reporting and analytics to enable management and other stakeholders to monitor effectiveness of marketing programsMonitor lead quality and continuously use feedback to improve acquisition programsProvide ongoing communication to internal and external stakeholdersMarketing Reporting – report outcomes of activity across all projects.
For example, webinar registrations/attendees, etc.Collaborate with international colleagues to implement relevant campaigns for their region, identify gaps and opportunitiesEvents – Design, implementation and management of corporate events, both virtual or physical.Channel Marketing – Support Channel team in implementing co-marketing campaigns, supporting partners in the process, communicating assets when needed, following on budget until completion of the processAd hoc activity – Maintain the Marketing team calendar always ensuring it's up-to-date and available, manage the regular communication of the calendar with the sales teamsSupplier Management- Work closely with marketing agencies, event suppliers, and other stakeholders to deliver marketing activityCorporate marketing- Keep up to date with corporate marketing activities e.g content (Whitepapers/blogs), website updates, etc.Requirements4+ years' of relevant B2B technology marketing experienceExtensive experience in digital marketing strategy, SEO, email, PPC and display advertising campaignsExperience of working across multiple platforms and channelsStrong analytical and reporting skillsAble to plan and execute multiple projects in a fast-paced, changing environmentHighly proficient in marketing automation methodology, lead processing, data management and marketing operationsExcellent interpersonal and communication skills.Bachelors or advanced degree in marketingDetailed working knowledge of HubSpot and WordPressGood working knowledge of MS office toolsAdditional RequirementsExperience within cyber security or broader tech industriesWorking in an international team/environmentSolid knowledge of website analytics tools (Google Analytics)Experience of Social media marketingWhat you will find in Libraesvaa multinational, passionate and inclusive Teama flexible, creative and vibrant work environmenta great opportunity to grow in a company with a key attention to peopleContractFull time contractLocationThe role is hybrid, office presence and working from home.The location is our main headquarters in Lecco, Italy.
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