The Digital Marketing & CRM manager is accountable for the digital strategy, performance of the online campaigns, the development of the digital assets and the CRM activities of the affiliate.
Main tasks include:
Build digital and CRM strategy for ANI brands (both Retail and Reimbursed business) Launch, monitor and optimize the company Digital Advertising campaigns (e.g. Google and Social Media) through the support and coordination of Media Agency account Manage media budget with ROI mindset Track and analyse campaign performances to improve online advertising efficiency Support in identifying solutions and make recommendations to improve channel effectiveness Suggest and develop creative effective digital assets, liaising with the agencies as well as internal brand team Work closely with the commercial eCommerce key account, providing guidance on how to maximize ROAS and digital assets Build, develop and champion CRM strategy, ensuring buy-in from all business stakeholders Manage the relationships with media agencies Act in full coherence with the local law, Abbott policies and proactively respecting legal and OEC procedures Knowledge and Experience:
Proven experience in Digital Roles within the FMCG or Pharma Industry (3-5 years) Previous experience in a media agency is considered a plus (experience with FMCG or Consumer Health business are preferable but not necessary) Deep knowledge of web design and web analytics software Experience with Google Campaign Manager and Meta Ads platform Experience in data analysis and reporting (confident in using Google Analytics) Google Ads certification (Search or Display) is strongly preferred Knowledge of Amazon Advertising platform is strongly preferred Knowledge of Salesforce Marketing Cloud is considered a plus Analytical and data driven mindset with the ability to translate data into commercially actionable plans Excellent knowledge of Power Point and Excel Curious to understand the emerging technology and how it can contribute to our success High learning agility (mental, results, change and people agility as well as leadership ability) Strong skills in prioritization and execution Fluent in English Teamwork mindset
