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We are seeking a skilled Digital Data Analyst to join our Global Digital Marketing team.
As a Digital Data Analyst, you will support the Global Data & Strategy Manager in becoming a focal point for all digital marketing data related needs and activities within the Company. You will ease the access to data and insights to the digital team and other involved stakeholder with a set of reports and analysis.
You will contribute with technical know-how to the improvement of reporting and dashboarding system, becoming a partner with external agency in supporting the data collection process in order to ensure data reliability and consistency.
What will your day-by-day mission be? Work with other digital marketing team members to optimize running projects and thrill all other teams with the data collected. Define analytics objectives, criteria and structure for each touchpoint and campaign analysis to identify improvement areas. Run compelling analysis, with clear insights, to ease the access to the main digital achievements and to ease the understanding of activities performance. Create and review existing dashboards and reports in order to automate and reduce manual solution and one-off requests. Support external agency in setting up and maintain tracking on the web site to ensure all necessary data is captured, with a specific focus on new projects, campaigns and website features. Update and review marketing documents accordingly to actual results and data collected. Daily engage with HQ stakeholders and local digital marketing teams to show them performance results of their activities. 2/4 years of experience as a Digital Analyst, preferibly within consultancy companies. Experience in E-commerce/digital business will be considered as plus Strong knowledge of the main Web Analytics tool (Adobe Analytics, Google Analytics) and proficiency in data analysis Strong familiarity with Data Visualization solutions and techniques. Familiarity with digital KPIs, CRM, Email Marketing, Digital Advertising stacks (Google, Amazon, Meta), Social listening tools. Excellent critical analytic thinking skills, passionate about innovating, structured in the approach with marked dynamic attitude and spirit of initiative Be curious about the ever-evolving analytics space, continued self-development and knowledge building You share our aim to awaken a better world every morning and have an affinity with our company Values: authenticity, passion for excellence, responsibility and inventiveness (and if uou're a coffee lover... that helps!)
Comprehensive welfare package including short working week during summer months Hybrid working policy (10 days a month remote working) Company restaurant service Access to our corporate gym A fast paced and dynamic international context - What next? Our Talent Acquisition Team will assess your application and if you have what we're looking for, you'll be contacted for an initial phone screen If we like what we hear, you'll be invited to an interview with a member of the Talent Acquisition team If you make it to the short list, you'll be interviewed by our hiring panel Who we are:
Our Group was founded in Turin in 1895, has been owned by the Lavazza family for four generations. As one of the world's most important coffee roasters, we operate in more than 140 countries through our brands, subsidiaries and distributors, with a total of over 5,500 employees.
Every day we operate in all sectors of the coffee industry, offering our products through every channel and positioning our brands as a high-quality blend.
We are a community of single origins united into a perfect blend, humans enriching one another through our mutual diversity. Awakening a better world every morning: the commitment we make every single day. #LI-SC1
Job Segment: Data Analyst, Recruiting, CRM, Database, Advertising, Data, Human Resources, Technology, Marketing
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