Digital Consumer Experience Specialist - Temporary Contract Graduates or Undergraduates in Marketing, Economics, Digital Communication or related fields Temporary Contract 12 months Nestlé welcomes people with disability Position Summary As a Digital Consumer Experience Specialist, you will support the implementation of the engagement strategy aimed to attract and fuel the relationship with foodies into the new global brands ecosystem and you will report to the International Business Unit Digital Strategy Manager.
A Day in the Life of...
Develop data acquisition campaigns supporting markets in accelerating local database growth.
Coordinate and execute pilots and tests, collect and share best practices; Implement the global integrated data capture plan (DMP, martech, GTM, salesforce, CRM) to increase consumer knowledge and deliver personalized consumer journeys.
Cascade above the market segmentation and support markets in marketing automation; Support markets in defining and executing a GLocal CRM plan involving key internal and external stakeholders.
Monitor execution and track markets against agreed local KPIs; Support markets in selecting local players to configurate the appropriate rewards scheme that satisfy consumers' expectations in the new membership program and ensure a holistic program execution; Provide assistance on the external contractors' management and operational execution (from rewards/benefits implementation to discount/voucher erogation).
What will make you successful?
Graduates or Undergraduates in Marketing, Economics, Digital Communication or related fields 1 year of experience in digital division, premium loyalty program management and/or shoppers experience delivery and/or digital products management; Knowledge of IT/Systems & processes for marketing automation and audience profiling can be a plus; Forecasting and budgeting; Reporting and KPIs tracking system; Excellent communication and interpersonal skills; Proactive and eager to learn; Fluent in both Italian and English.
Who we are, What we Believe in At Nestlé, we proudly embody the essence of the Good Food, Good Life company.
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