Data & Performance Marketing

Descripcin del puesto:
Make a virtual tour inside Nestl in Italy
What we are looking for
We are looking for a data geek, with experience in digital media focused on performance marketing and capable to derive a strategy from data.
If you want to join the #1 Food & Beverage company in the world, you will have the chance to contribute our company digital & data success of Nestl in Italy.
**Job Description**:
- You will oversee the deploy, execution and reporting of the Nestl Italy data strategy, agreed with the Media Manager and the eBusiness Manager
- You will work across categories, having the chance to simultaneously learn and understand many different businesses and brands (coffee, petfood, beverages, confectionery, etc)
- You will be part of the Corporate Communication team, a cross-business function that manages media, corporate communication, consumer engagement, market intelligence, innovation beyond the core and other across-categories responsibilities
In your role you will work on the following areas:
Data strategy & Execution
- Ensure the effectiveness of our data collection and related media activations, to increase performances against business or brand objectives
- Keep a collaborative and effective relationship with the media agency to ensure a flawless execution of the strategy, with a focus on campaign implementation, tracking and optimization
- Contribute and collaborate to media and ebusiness teams to ensure 1st party data activation into digital media campaigns
- Scout and sustain 2 party and 3 party data partnership
- In charge of the Data Management Platform (DMP), from data collection to segmentation
- Sustain and contribute to our test & learn agenda for the cookieless scenario
- Local SPOC for global projects as dashboards development and BPI tools and monitoring
Reporting
- Execute and lead the reporting streams, to track digital & media investments
- Provide actionable business actions and recommendations coming from insights, to enhance the communication strategies
eCommerce Advertising
- Improve the media strategy and execution on Amazon (budget, audience, keywords).
- Campaign live measurement of performances to optimize costs and effectiveness, and oversee the media agency daily work
- Sharing of best practices and learnings across categories
Position Requirements
- Solid Experience (3 to 5 years) in Programmatic & Performance marketing, whether from advertiser side or agency side or publisher side
- You are a master in analyzing data coming from media investments and derive a strategy to increase business performances
- You fully understand the programmatic environment:
DSP, SSP, Adserver, and all Adtechs
- Experience in Analytics platforms (GA 360, Meta Ads Manager, etc)
- A degree in marketing, media or communication
- Fluent in Italian and English
Preferrable skills - you will have more chance to be employed if
- You have a proven track record of campaign live optimization
- You have experience in working on ecommerce media buying (eg.
Amazon Sponsored Search, Sponsored brand, etc)
- You have already worked on global projects or international clients - in the position, you will required to work with both local and global teams (80% local / 20% global)
What will make you successful
- Love for data, digital, performances, staying updated with trends
- Proven Improvement of the effectiveness of our performance marketing campaigns
- Excellent collaboration skills:
you will have a pivotal role between media, ebusiness, marketing and agency team;
- Ability to prioritize and manage stress:
many businesses, many goals, many SPOCs.
You will be required to set priorities and make choices
- Affinity to work in an international context:
you will be required to work with global teams to implement global guidelines
- Love for details:
in this position, a wrong click might determine a big issue with media spend
We are Nestl.
We are the Good food, Good life company.
Good food, Good life is our promise, it is a daily commitment.
It is only thanks to our people that we can make a difference and realize this belief:
we call them Good People.
At Nestl, we believe that recognition, inclusion and valorization of diversity can make us grow both as individuals and as a company.
This is why we promote a work environment, a business culture and a leadership model that guarantee equal opportunities for everyone and at all organizational levels.
We believe diversity is a winning factor and we always encourage our people to share ideas and collaborate.
Here at Nestl you will also be able to be part of the Emotional Communities, groups of colleagues of different functions and seniorities who come together with the aim of spreading a corporate culture that allows everyone to freely express their passions and identities.
LGBT +, Gender Balance, Young, Disability, Volunteering, Green, Multiculturalism are just some of the communities that you can be part of.
Diversity is a fact, inclusion is a choice and we have chosen to be inclusive.
Make a virtual tour inside Nestl in Italy
What we are looking for
We are looking for a data geek, with experience in digital media focused on performance marketing and capable to derive a strategy from data.
If you want to join the #1 Food & Beverage company in the world, you will have the chance to contribute our company digital & data success of Nestl in Italy.
**Job Description**:
- You will oversee the deploy, execution and reporting of the Nestl Italy data strategy, agreed with the Media Manager and the eBusiness Manager
- You will work across categories, having the chance to simultaneously learn and understand many different businesses and brands (coffee, petfood, beverages, confectionery, etc)
- You will be part of the Corporate Communication team, a cross-business function that manages media, corporate communication, consumer engagement, market intelligence, innovation beyond the core and other across-categories responsibilities
In your role you will work on the following areas:
Data strategy & Execution
- Ensure the effectiveness of our data collection and related media activations, to increase performances against business or brand objectives
- Keep a collaborative and effective relationship with the media agency to ensure a flawless execution of the strategy, with a focus on campaign implementation, tracking and optimization
- Contribute and collaborate to media and ebusiness teams to ensure 1st party data activation into digital media campaigns
- Scout and sustain 2 party and 3 party data partnership
- In charge of the Data Management Platform (DMP), from data collection to segmentation
- Sustain and contribute to our test & learn agenda for the cookieless scenario
- Local SPOC for global projects as dashboards development and BPI tools and monitoring
Reporting
- Execute and lead the reporting streams, to track digital & media investments
- Provide actionable business actions and recommendations coming from insights, to enhance the communication strategies
eCommerce Advertising
- Improve the media strategy and execution on Amazon (budget, audience, keywords).
- Campaign live measurement of performances to optimize costs and effectiveness, and oversee the media agency daily work
- Sharing of best practices and learnings across categories
Position Requirements
- Solid Experience (3 to 5 years) in Programmatic & Performance marketing, whether from advertiser side or agency side or publisher side
- You are a master in analyzing data coming from media investments and derive a strategy to increase business performances
- You fully understand the programmatic environment:
DSP, SSP, Adserver, and all Adtechs
- Experience in Analytics platforms (GA 360, Meta Ads Manager, etc)
- A degree in marketing, media or communication
- Fluent in Italian and English
Preferrable skills - you will have more chance to be employed if
- You have a proven track record of campaign live optimization
- You have experience in working on ecommerce media buying (eg.
Amazon Sponsored Search, Sponsored brand, etc)
- You have already worked on global projects or international clients - in the position, you will required to work with both local and global teams (80% local / 20% global)
What will make you successful
- Love for data, digital, performances, staying updated with trends
- Proven Improvement of the effectiveness of our performance marketing campaigns
- Excellent collaboration skills:
you will have a pivotal role between media, ebusiness, marketing and agency team;
- Ability to prioritize and manage stress:
many businesses, many goals, many SPOCs.
You will be required to set priorities and make choices
- Affinity to work in an international context:
you will be required to work with global teams to implement global guidelines
- Love for details:
in this position, a wrong click might determine a big issue with media spend
We are Nestl.
We are the Good food, Good life company.
Good food, Good life is our promise, it is a daily commitment.
It is only thanks to our people that we can make a difference and realize this belief:
we call them Good People.
At Nestl, we believe that recognition, inclusion and valorization of diversity can make us grow both as individuals and as a company.
This is why we promote a work environment, a business culture and a leadership model that guarantee equal opportunities for everyone and at all organizational levels.
We believe diversity is a winning factor and we always encourage our people to share ideas and collaborate.
Here at Nestl you will also be able to be part of the Emotional Communities, groups of colleagues of different functions and seniorities who come together with the aim of spreading a corporate culture that allows everyone to freely express their passions and identities.
LGBT +, Gender Balance, Young, Disability, Volunteering, Green, Multiculturalism are just some of the communities that you can be part of.
Diversity is a fact, inclusion is a choice and we have chosen to be inclusive.
Assago, IT