Customer Marketing Specialist

DocPlanner Italy, leading company for healthcare digital services, is looking for a Digital Marketing Specialist to join our Customer Marketing local team and play a pivotal role in building upsell processes for our customers.The candidate will be part of the Customer Marketing global team and work in close collaboration with both local and global Product Teams to deliver a 360° positive experience for customers, building long term relationships with them using marketing automation tools.Job DescriptionResponsibilities:Create, analyze and optimize upsell/cross-sell processes at each stage of Customer's JourneyWork in close collaboration with Customer Success Specialists to maximize customer satisfactionDevelop e-mail, forms, landing pages and any other content needed for marketing automation processesCoordinate with CM Specialists worldwideQualificationsRequirements:Proven experience in upsell/cross-sell processes creationAnalytical skills (basic Excel knowledge)Basic graphic design skills (Canva, Photoshop)Italian mother tongue or Full Professional Proficiency (C2)Proven capability to communicate in English (B2)Capability to meet deadlines and work with KPIsCross-cultural communication skills and adaptive thinkingAt least 1 year of experience in Customer Marketing or MarketingBased in Rome or willing to relocate (no full remote)Additional:Hubspot Salesforce knowledgeBasic videomaking skills (e.g., Powtoon)Beamer or other In-App Messaging tool knowledgeAdditional InformationAn attractive stock option planAn international environment and, as a consequence, the chance to work with other smart CM specialists from our offices in Warsaw, Barcelona, Istanbul, Brazil and Mexico City #J-18808-Ljbffr