Customer Activation Executive Off Trade

Customer Activation Executive Off Trade
Customer Activation Executive Off TradeApply
Locations: Turin, Italy
Time Type: Full time
Posted on: Posted 2 Days Ago
Job Requisition ID: JR1101811
Job Description: About usDiageo is the world's leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose – Celebrating life, every day, everywhere – has a meaningful role in our company, for our people, our diversity, our brands, in how we perform and how we build shared value.
About the roleAs a Customer Activation Executive, you will sit right at the heart of business supporting & working as business partners with our sales teams to ensure they have all the insight, growth drivers & tools they need to deliver brilliant execution of Diageo's commercial plan to shift consumer & shopper behavior to achieve Diageo's financial and market share ambition.
In this role, you will be responsible for: Brilliant Execution of commercial plans:Drive and facilitate the implementation of channel commercial activation and growth drivers plan, that is coordinated across functions and guarantees strategic, commercial & brand objectives.Own planning of activation. Work along with sales team to ensure excellent execution of all activation in outlets, supervise customer trends and competition activation.Lead implementation of key growth drivers initiatives with focus on 365 Essentials.Ensure efficient choice of outlets per brand and segmentation for all sales drivers activation and pouring agreements.Develop pragmatic solutions that overcome operational barriers at the POP/C.Diageo is establishing competitive advantage with customers:Leverage field visits and internal data sources to conduct regular analysis of competition & market to form insights and implications for the business that will drive performance.Highlight opportunities within channel and region of responsibility to Head of Channel and Customer Marketing team to develop appropriate customer propositions.Communicate and engage behind execution plan to sales team.Ensure efficient management of all material (allocation, distribution) to sales team/outlets.Supervise and evaluate our performance:Supervise and report execution results of activity vs set KPIs (ROI, Reach, RR% etc.) to propose corrective action to achieve or exceed targets.Decision maker for:Execution: All logistics concerning outlet activation and set up for success.Budget responsibilities: Budget tracking of commercial activation.About youTo be successful in this role, you will need:
Understands the commercial opportunity:Customer understanding – demonstrates an understanding of customers' needs and motivations.Outlet Segmentation - Has knowledge of all outlets within own area of responsibility.Brilliant Execution:Can plan for excellence in execution based on the 365 Essentials.Monitors in market execution and advises stakeholders of issues to continuously improve.Supervises in-store compliance of brand specific sales drivers.Lead Performance:Has an understanding of spend, volume, margin and profit performance within own area of responsibility.Makes recommendations for change to drive improvement.Find Solutions:Is imaginative in finding solutions to issues and pursuing opportunities for the business.Has a positive outlook and channels energy into finding opportunities and solutions.Consistently deliver phenomenal performance:Identifies clear priorities and focuses on them at all times.Understands and applies key policies and governance.Be Authentic:Builds phenomenal relationships with those you work with, both internally and externally.Other requirements: Project management knowledge – knows how to get the best from multiple partners.Ability to prioritize multiple deliverables on tight lead times.Strong analytical/excel skills, commercial drive, able to balance the needs of multiple collaborators.Previous channel/customer environment experience is desirable.Working with UsFlexibility is key to success in our business and many of our staff work flexibly in many different ways. Please talk to us about what flexibility means to you and don't let anything stop you from applying.
Join us and you can also expect a highly competitive and flexible rewards and benefits package.
Celebrating our inclusive and diverse culture is core to Diageo's purpose of "celebrating life every day everywhere".
Worker Type: Regular
Primary Location: Turin
Job Posting Start Date: 2024-09-02

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