Job Description:
Diageo was created in 1997 but its business is built on the principles and foundations laid years before by giants of the industry Arthur Guinness, John Walker, Elizabeth Cumming and many more.
Today, Diageo is a world class leader in beverage alcohol, producing an outstanding collection of over 200 brands and owning the top two largest spirit brands in the world, Johnnie Walker and Smirnoff and 20 of the worlds top 100 spirit brands.
Its portfolio also includes Crown Royal, J&B, Buchanans and Windsor Whiskies, Croc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo has built a strong platform for growth through investment in its own brands, and by acquisition to broaden the geographical footprint and category depth and range.
The companys strong local business units are well-positioned to win in increasingly competitive and fast-paced environments.
Diageos portfolio is well-diversified across price-tiers, enabling it to participate where consumer opportunity is greatest, and to capture shifts in consumer preference.
Diageo's culture is built and maintained by the five values that underpin its business and guide how Diageo works.
At Diageo, employees are passionate about its customers and consumers and want to be the best.
They give each other the freedom to succeed and value each other.
Employees work hard so they can be proud of what they do and how they do it.
While Diageo moves at pace, constantly evolving and improving, its values remainconsistent.
Diageo wants that employees live these values every day, everywhere so that Diageo can be proud of what they do and be the best that they can be.
More about Diageo is available at its web site:
(url removed) Role Dimensions Top Accountabilities Shape and influencing our brand and category cultural plans to deliver for the business ambition Ensure we deliver category Growth by ensuring our brands create real connections with consumers in culture at scale.
Lead the agenda in setting the cultural strategies, partnering with agencies to identifying the cultural opportunity spaces, shape the cultural narratives, joined up with briliant media plans.
You will need strong leadership skills in order to shape our plans and influence your category directors Strong agency management skills and the ability to ensure the teams are working with the right agencies & partners.
Ideal experiences / Qualifications / capabilities 8+ years experience with strong evidence that you have created breakthrough plans and results by building brands in culture You are constantly curious about consumers; have a deep understanding of consumer behaviour and culture A strong team player who enjoy working in a fast-paced team environment.
Always ready to roll-up your sleeves and get things done Demonstrated brilliant execution to impeccably high standards Deep personal accountability for great performance Strong communications skills in English Worker Type:
Regular Primary Location:
Turin Additional Locations:
Job Posting Start Date:
2021-12-01-08:
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