Make a virtual tour inside Nestlé in Italy
**Position Snapshot**
- International Business Unit - Sanpellegrino
- Temporary Contract
- At least 2 years of experice on CRM activities, newsletter and loyalty program management, audience profiling and marketing automation.
- Proven success in CRM program and subscriber acquisition plan execution
- Experience gained in Premium Brands will be a plus
- Fluent English & Italian
**Position Summary**
Set and manage data for audience profiling in different activations.
**A day in the life of CRM Specialist**
- Manage the end to end execution of existing engagement program helping ensure that retention levels are as high as possible.
Plan and deliver CRM strategy improving customer experience, increasing repeat visitation and growing qualified databases.
Define and execute lead acquisition plan.
Track and analyze full program KPIs.
- Coordinate external contractors, marketing service suppliers and partners in order to define and configurate the appropriate rewards scheme that satisfy consumers expectation.
- Spread and implement Personal Consumer Experience strategy defining and executing an integrated data capture plan (DMP and CRM) to increase consumer knowledge and close the consumer relationship delivering personalized consumer journey.
**What will make you successful**
- Previous experience in Digital Marketing or e commerce
- Effective collaboration with cross-functional teams
- Experience in international environment
- Courage and ability to solve problems
- Communication skills (e.g.
presents confidently and convincingly to steering committees)
- Agility mindset
- Experience in establishing a "digital data driven framework"
We are Nestlé.
We are the **_Good food, Good life_** company.
- Good food, Good life_ is our promise, it is a daily commitment.
It is only thanks to our people that we can make a difference and realize this belief: we call them **_Good People_**.
At Nestlé, we believe that **recognition, inclusion and valorization of diversity** can make us grow both as individuals and as a company.
This is why we promote a work environment, a business culture and a leadership model that guarantee equal opportunities for everyone and at all organizational levels.
We believe **diversity is a winning factor** and we always encourage our people to share ideas and collaborate.
Here at Nestlé you will also be able to be part of the **Emotional Communities**, groups of colleagues of different functions and seniorities who come together with the aim of spreading a corporate culture that allows everyone to freely express their passions and identities.
**LGBT +, Gender Balance, Young, Disability, Volunteering, Green, Multiculturalism** are just some of the communities that you can be part of.
**Diversity is a fact, inclusion is a choice and we have chosen to be inclusive.