Crm Reporting & Campaign Specialist

CRM Reporting & Campaign Specialist
We're living a new chapter: a conversation between our rich heritage and a clear vision of the future. For those who are passionate and want to embrace challenge we say join and be part of our change!
Find below the role we've tailored just for you and discover how your contribution will be essential to our growth.
The part you'll play
We are looking for a CRM specialist to join our headquarter in Florence, being part of the Group Customer Experience Dept and reporting to the CRM and Customer Campaign Management Coordinator for:
Maximising the efficiency of the CRM data management
Improving Salesforce's features to define the campaign's architecture
Managing, analysing, and interpreting data to provide insights and support strategic business decisions
You will be responsible for
Perform analysis on customer data according to CRM plan
Run reporting activities synthetising business messages and generating insights
Ensure the proper functioning of systems and analytical tools
Coordinate analytical requests from functional stakeholders
Contribute to the optimisation of CRM processes, digital campaigns to achieve the company goals
Plan and develop regularly highlights on the monitoring and return of all customer initiatives of the area
Contribute to design and implement multichannel customer journeys through a data driven and performance driven approach, maximise existing platforms and propose new enhancements
What you'll bring
Previous experience in analytical role (in fashion and luxury brands is highly beneficial, however is not essential), numerical proficiency with logical thinking
Experience of at least 2 years in CRM Campaign
Knowledge of Salesforce platform
Proficiency in office sw, good knowledge of analytic reporting platforms
Proficiency in English, additional language skills are appreciated
Excellent communication skills and ability to present complex data and synthetise insights clearly.
Ability to deal in a multitasking environment (flexibility, time management)
Tenacity, goal-oriented, proactivity
Assertiveness, communicating clearly and effectively
Passion for fashion
Unlock your potential with us, together anything is possible.
At Ferragamo, you can play your part and express your uniqueness. We are committed to building a diverse workplace in which inclusivity is valued in all its forms – gender, age, disability, race, ethnicity, nationality, culture, religious beliefs, and sexual orientation. As an Equal Opportunity Employer, we welcome and consider applications from all candidates, regardless of their personal background.

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