The CRM Martech Specialist will oversee and optimize our CRM system and Martech tools with the goal of enhancing customer engagement, retention, overall satisfaction, customer relationships improvement, all of which will contribute to our company's ongoing success.
- 1 or 2 years' proven experience in CRM system management, business request coordination and UAT leadership;
- Knowledge of UAT best practices and experience in test planning and execution;
- In-depth knowledge of Martech marketing best practices;
- Data analysis and reporting skills;
- Fluent English;
- Microsoft Office package; familiarity with specific CRM tools (e.g., Salesforce, HubSpot) is a plus;
- Bachelor's degree in Marketing, Computer Science, or a related field;
- Excellent communication skills and ability to work in a team.
- CRM Management: Manage and maintain the company's CRM system, ensuring accurate collection, storage, and analysis of customer data;
- Business Request Management: Act as the primary point of contact for business requests related to the CRM system. Prioritize, assess, and coordinate the implementation of business requests in collaboration with relevant stakeholders;
- UAT (User Acceptance Testing): Planning, organization and execution of User Acceptance Testing (UAT) for CRM system updates and enhancements. Ensure that UAT is conducted effectively and in line with business requirements;
- Martech Strategy: Develop and implement Martech marketing strategies using the CRM to optimize customer data management and enhance marketing activities;
- Data Integration: Collaborate with other business teams to ensure smooth data flow between the CRM and other company systems.
VISA REQUIREMENTS (if any)
- Right to work in Italy.
Part of the MSC Group, MSC Cruises is the market leader in the Mediterranean, South Africa and South America, and sails year-round in the Mediterranean and the Caribbean. Its seasonal itineraries cover northern Europe, the Atlantic Ocean, South America, southern Africa, and the Persian/Arabian Gulf. MSC Cruises was born in the Mediterranean, and draws inspiration from this heritage to create a unique experience for holidaymakers worldwide. As a result of a euro 6.5 billions investment programme launched in 2003, MSC Cruises' fleet comprises 13 state-of-the-art cruise ships belonging to four different classes: Lirica, Musica, Fantasia and Meraviglia. The fleet's average age is 7 years, the youngest in the industry. In 2014, MSC Cruises launched a euro 9 billion, 10 year investment plan to support the second phase of its growth through the order of up to 11 next generation mega cruise ships. As a result, MSC Cruises' fleet will double by 2026, while the passenger capacity will triple to reach five million passengers per year. MSC Cruises is the first cruise company to develop an investment plan of this length and magnitude. MSC Cruises feels a deep responsibility for the environments in which it operates, and was the first company ever to earn the Bureau Veritas "7 Golden Pearls" for superior management and environmental stewardship. In 2009, MSC Cruises began an enduring partnership with UNICEF to support various programmes assisting children worldwide.