JOB DESCRIPTION Job Title: CRM Manager - Western Europe Personal Health
In this role, you have the opportunity to: Be responsible for creating and delivering CRM acquisition, demand generation, and loyalty by leveraging consumer insights to shape personalized journeys and campaigns.
You are part of the Consumer Direct WE team and will work closely with Merchandise Managers, Regional Business Unit teams, and the Marketing Center of Excellence to drive loyalty and engagement of our members database.
You are responsible for managing sales campaigns, reporting performance, and driving optimizations across all PH categories.
Responsibilities: Building best-in-class CRM experiences to increase NPS, retention, and loyalty.Defining and executing acquisition strategy and activities to bring consumers to the Philips CRM database through various channels (including organic, social, apps, product boxes, etc).Localizing, briefing, and optimizing CRM campaigns with the aim of driving engagement, conversion, customer lifetime value, and sales.Working with stakeholders in the BU and Global CRM team to develop and drive consumer-centric and category-relevant journeys that bring engagement and loyalty to the Philips brand.Measuring and improving on performance of European KPIs on conversion, loyalty, engagement, and acquisition (e.g.
CLTV, conversion rate, engagement rate, NADRC, CRM Channel campaign performance).Extensive regular analysis of consumer feedback insights via NPS, R&R, and other sources to identify issues and new trends and define optimization plans.Defining local requirements and (for legal/regulatory/local relevance reasons), UAT and support deployment of tooling on the roadmap.Providing audience details and insights on e.g.
segmentation.To succeed in this role, you should have the following skills and experience: Minimum 3 years of professional experience.Experience in CRM, E-commerce, or digital marketing.Excellent verbal and written communication skills for creating compelling customer communications (storytelling and/or creative writing and/or creative marketing).Ability to understand customer needs and behaviors, and to anticipate and address them.A data-driven mindset: Proficiency in analyzing customer data to identify trends, preferences, and opportunities.
Strong skills in reporting, tracking KPIs, and using data to inform decisions.Ability to manage multiple campaigns, initiatives, and cross-functional projects effectively; Strong organizational skills and attention to detail.Experience with Copywriting and Translations is a plus.Ability to respond with speed and agility and to drive creative solutions.A continuous improvement mindset & the ambition to set trends.Outgoing and positive personality with excellent communication (verbal and written) and interpersonal skills.Ability to A/B test.Familiarity with CRM tooling (e.g.
: Salesforce).Up-to-date knowledge on GDPR.Fluency in Business English; Other European languages is a plus.How we work together: We believe that we are better together than apart.
For our office-based teams, this means working in-person at least 3 days per week.
Onsite roles require full-time presence in the company's facilities.
Field roles are most effectively done outside of the company's main facilities, generally at the customers' or suppliers' locations.
This role is an office role.
About Philips: We are a health technology company.
We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve.
Do the work of your life to help the lives of others.
If you're interested in this role and have many, but not all, of the experiences needed, we encourage you to apply.
You may still be the right candidate for this or other opportunities at Philips.
Consideration: The Corporate Grade of this position may vary due to local grading.
LI-EU
#J-18808-Ljbffr