Join Starhotels and become part of our Marketing Team, in our **Headoffice** in **Florence**_._
As a **CRM & Loyalty Manager**, you are an analytic mind who enjoys creating strategies for increasing engagement with clients, keeping them passionate about Starhotels.
Your responsibilities include:
- Implement efficiently CRM strategies across the organization to optimize customer value and engagement.
- Coordinate with RCS and Team Loyalty for updating master data sheets and allocation of points for I AM STAR members.
- Update I AM STAR database according to the clients' enquiries.
- Ensure coordination between CRM and CMS to guarantee the correct allocation of I AM STAR members points.
- Deliver reporting on the effectiveness of different campaigns and activities.
- Coordinate with the Marketing Team regarding all the activities/initiatives.
- Developing, implementing and managing retention marketing tactics to deliver increased purchase frequency and value to meet business objectives.
- Analysing data from retention marketing campaigns and reporting performance insights to recommend improvements.
Exceed expectations revealing:
- A unique personality and a true passion for hospitality.
- Proven experience in the role.
- Strong analytical thinking and attention to details.
- Proactive mindset and positive thinking.
- Proven social networking experience and social analytics tools knowledge.
- Knowledge of online marketing and good understanding of major marketing channels.
We welcome guests from all over the World, so it's important for you to speak:
- Italian - fluently
- English - fluently
- Additional languages are a plus.
Unlock a world of benefits including:
- Exclusive discounted stays within the group.
- Discounts on local businesses.
- Ticket Restaurants for delightful dining.
- Performer Management Program.
Embrace growth with:
- Exceptional career advancement opportunities.
- An attractive compensation package based on your experience.
- The chance to be a part of an ambitious, caring organization.
Join us to shape your outstanding career!