Crm Lead

ACCOUNTABILITIES:
- Set up and lead a new CRM function designed to support our European Markets
- Champion and deliver Personalised Marketing, helping to achieve an uplift in customer revenue, satisfaction, and retention
- Develop and recommend impactful CRM projects, prioritising programmes based on consumer, capability & commercial objectives
- Work closely with other channel leads to ensure a consistent customer journey and timely delivery of joint strategies and projects
- Lead capability advancing projects inc. end-to-end Personalisation campaign delivery and the testing & roll-out of new Salesforce enhancements
- Drive process optimisation for the Salesforce Enhancement workstream
- Act as the CRM senior point of contact
- Provide regular updates on the team's outputs and performance to the Lead and senior stakeholders.
You'll be accountable for the team meeting their soft and hard KPIs
- Align with other CRM initiatives happening across the global organisation
- Lead on innovation and nextgen thinking for CRM
- Manage a team of managers, offering support in the day-to-day and their career development
- Recruit amazing talent and build a high performing team
- Evolve processes to ensure efficient ways of working to maximise team output
- Contribute to the inclusive company culture where people are recognised for their contribution
ESSENTIAL:
- Digital Marketing with a focus on CRM
- Hands-on experience and good working understanding of CRM tools, including Salesforce Marketing Cloud
- Proven experience leading and growing a high performing and consumer focused CRM team within an ecommerce environment
- Able to liaise and influence key senior stakeholders
- The versatility and willingness to learn new technologies on the job
- An ability to work as part of a team, managing multiple projects and stakeholders at the same time
- Strong English language skills