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Creative Strategist, Twitch Brand Partnership StudioDESCRIPTION
Why Twitch?
Twitch is the largest live streaming platform in the world where, each month, over 252 million viewers watch more than 11 million content creators go live across gaming, music, food, comedy, art and more.
The role:
As a Creative Strategist for the Twitch Brand Partnership Studio (BPS), you will work on large-scale, high-profile advertising campaigns for Twitch's most important clients in France and across Europe.
Your role will involve concepting, scoping and pitching inspiring branded content campaigns that translate client's goals into compelling experiences.
Using your existing knowledge of the streaming landscape, you will uncover cultural insights on Twitch, the gaming community and Gen-Z audience, to develop strategic brand narratives for clients.
Working across a number of advertising verticals (including CPG, QSR, FMCG, Technology, Finance, Retail and Automotive) you will collaborate with new and existing clients to translate marketing objectives into creative campaigns that leverage the best of Twitch's platform, products and talent.
You will partner with media agencies, advertising agencies and clients across France to attend pitches, brainstorms and collaborative work sessions which evangelize and educate on behalf of the Twitch platform.
Key job responsibilities
A mid-weight Creative Strategist is expected to deliver custom and BPS campaigns independently and to a high standard.
You will have a deep knowledge of Twitch and be able to ideate unique, industry-leading concepts that meet the client's business objectives and excite the Twitch community.
You will need to work comfortably with other teams, remaining a positive influence, collaborating often and communicating effectively, while also operating with autonomy and ownership.
You will be confident presenting to clients and agencies, will act as the voice of the customer through the duration of each project, ensuring that activations are in sync with the customer's expectations and that the creative concept sold to the client is fulfilled.
You should be able to identify and resolve creative challenges, working to improve team processes and thinking strategically across the business.
You will have a portfolio of branded content work, solid creative instincts and high standards for campaign work. You have excellent written and verbal communication skills in French and English. You can take a complex concept and present it in a way that is easy to understand.
You must be familiar with the RFP process, analyzing briefs, the problems brands are trying to solve, and how to deliver an effective response that delivers against measurable business objectives. You have experience presenting creative concepts to clients and are comfortable pitching to executive level stakeholders.
You should have an understanding of the Creator economy, branded content and the digital advertising landscape. You will be comfortable working in a fast-paced environment, juggling multiple projects and collaborating with cross-functional teams across the region.
About the team
You will join a highly skilled cross-functional team who are passionate about content innovation. We work collaboratively, with respect and inclusivity, to achieve excellent client and audience outcomes.
BASIC QUALIFICATIONS
- Bachelor's degree
- Experience in driving compelling creative strategy and execution at an agency or in-house creative team
- Fluent in Italian and English
PREFERRED QUALIFICATIONS
- Experience leading the creative development of innovative creative from concept to delivery
- Experience effectively presenting creative concepts to senior executives
- Experience managing multiple projects and meeting tight deadlines
Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon.
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