Creative Strategist

About Us Empress was established in 2019 with a mission to create a new standard in shoe design.
With each creation combining beauty and comfort through high-quality materials and expert craftsmanship.

Role As a Creative Strategist, your goal is to create high-performing creatives for our Facebook/Instagram ads.
Serving as the central link among our creatives and media buyers, overseeing the process from ideation to post-production.

Responsibilities: Brainstorming ads, ad angles, and hook variations Generate unique and effective advertising concepts using direct response copywriting Provide briefs for the production team to shoot content Provide briefs for the post-production team to edit ads Develop creative strategy for our social media ads Analyzing ad performance data from Facebook and using that for future creatives What We're Looking For: You understand paid media and the types of content that convert You enjoy brainstorming ad angles and concepts, then bringing them to life Deep understanding of consumer psychology and customer mindsets You're open-minded and willing to learn Experience: 2+ years in writing direct response ads or emails Experience in video editing, including ideation, storyboarding, and editing Experience as a content creator with demonstrated ability to engage audiences Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing and Sales
Industries: Internet Publishing
Only those who complete the application form will be given consideration for the position.

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