Location: Italy
|
Office: Rome
|
Agency: McCann - Italy
|
Ref#: 4432
**Position Summary**
- McCann Worldgroup is a dynamic and innovative creative agency dedicated to delivering compelling and memorable advertising solutions.
We're in search of a talented and imaginative Copywriter to join our creative team in Rome.
**Key Responsabilities**
- Develop creative and engaging copy for advertising campaigns across various platforms.
- Collaborate closely with Art Directors, designers, and marketing teams to create cohesive and effective messaging.
- Brainstorm and contribute to the conceptualization of campaign ideas.
- Ensure brand voice and messaging consistency across all channels.
- Adapt to different tones and styles to suit diverse clients and industries.
- Present and pitch creative concepts to clients with clarity and persuasion.
**Desired Skills & Experience**
- Proven experience as a Copywriter in an advertising agency or related field.
- Strong portfolio showcasing a range of successful campaigns and projects.
- Exceptional writing and editing skills with a keen eye for detail.
- Ability to work collaboratively in a fast-paced, deadline-driven environment.
- Bachelor's degree in Marketing, Communications, English, or a related field.
**About us**
McCann Worldgroup is a global marketing company where creativity is at the center and professionals, present in over 100 countries, are united by a common mission: "We help brands play A meaningful Role in people's lives".
Our work helps brands become part of the popular culture across the world and engage with consumers in their daily lives.
We provides an unmatched combination of award-winning creativity, strategic insight and innovation globally, regionally and locally.
Our strategic approach, evolved from our founding and enduring Truth Well Told philosophy, is built on our core belief that brand truths can serve as a catalyst for generating powerful ideas that succeed because they help brands to play a meaningful role in people's lives.
Through our integrated world-class capabilities, McCann today helps our clients to drive their brand growth across disciplines, media platforms, technologies, languages and geographical boundaries.
We offer specific competences integrated around clients needs as:
- Advertising & marketing
- In house studio
- Integrated productions
- Branding & design
- PR & influence
- Addressable
- Media strategy & buying
- Experience & Shopper
- Social content & activations
McCann's total marketing services capabilities are enhanced and magnified through its seamless collaboration with the other major worldwide communications networks that are part of the global McCann Worldgroup offering.
The McCann Worldgroup network provides today's marketers with best-in-class strategic and creative services that help their brands play a meaningful role in people's lives and build their businesses.
We has created some of the best-known and most iconic advertising campaigns of the last century.
McCann Worldgroup has been awarded "Global Agency of the Year" by Adweek magazine, "Network of the Year" at Cannes Lions, Most Creatively Effective Group at the Effie Awards (for three consecutive years), "Global Network of the Year" by Campaign Magazine and "Network of The Year" at The Webby Awards (for two consecutive years).