Location: Milano, Milan, Italy
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Agency: McCann - Italy
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Type of Contract: Regular
**Position summary**
**Key Responsibilities**
- Lead the creative development of concepts and campaigns from a copy perspective, ensuring consistency in brand messaging across all channels.
- Collaborate with the creative team (Art Directors, Designers, Strategists) to generate innovative ideas for advertising campaigns, branding, and digital content.
- Supervise the copywriting team, providing guidance, feedback, and ensuring all copy delivers on creative excellence and strategic objectives.
- Participate in client briefings and presentations, offering strategic and creative solutions that meet their communication goals.
- Work closely with external partners, such as production houses and voice-over talent, to ensure that the tone and messaging of the content are in line with the overall creative vision.
- Stay on top of industry trends, emerging technologies, and cultural shifts to create relevant and timely messaging.
- Mentor and develop the copy team, fostering creative growth and ensuring high performance.
**Desired Skills & Experience**
- 7-10 years of experience in copywriting or similar roles, with at least 3 years in a Creative Director position.
- Technical Skills: Expertise in crafting compelling copy for various mediums, including digital, print, social media, and broadcast.
- Portfolio: A diverse portfolio showcasing successful campaigns, from brand strategy to engaging storytelling and persuasive copywriting.
- Creativity & Leadership: Strong creative leadership skills, with the ability to inspire and motivate a team of writers and creatives.
- Communication Skills: Exceptional verbal and written communication skills, with the ability to present ideas effectively to both clients and internal teams.
- Problem Solving: Strategic thinker with strong problem-solving skills and the ability to manage multiple projects under tight deadlines.
- Proficient knowledge of English and Italian.
**About us**
McCann Worldgroup is a global marketing company where creativity is at the center and professionals, present in over 100 countries, are united by a common mission: "We help brands play A meaningful Role in people's lives".
Our work helps brands become part of the popular culture across the world and engage with consumers in their daily lives.
We provides an unmatched combination of award-winning creativity, strategic insight and innovation globally, regionally and locally. Our strategic approach, evolved from our founding and enduring Truth Well Told philosophy, is built on our core belief that brand truths can serve as a catalyst for generating powerful ideas that succeed because they help brands to play a meaningful role in people's lives. Through our integrated world-class capabilities, McCann today helps our clients to drive their brand growth across disciplines, media platforms, technologies, languages and geographical boundaries.
We offer specific competences integrated around clients needs as:
- Advertising & marketing
- In house studio
- Integrated productions
- Branding & design
- PR & influence
- Addressable
- Media strategy & buying
- Experience & Shopper
- Social content & activations
McCann's total marketing services capabilities are enhanced and magnified through its seamless collaboration with the other major worldwide communications networks that are part of the global McCann Worldgroup offering. The McCann Worldgroup network provides today's marketers with best-in-class strategic and creative services that help their brands play a meaningful role in people's lives and build their businesses.
We has created some of the best-known and most iconic advertising campaigns of the last century.
McCann Worldgroup has been awarded "Global Agency of the Year" by Adweek magazine, "Network of the Year" at Cannes Lions, Most Creatively Effective Group at the Effie Awards (for three consecutive years), "Global Network of the Year" by Campaign Magazine and "Network of The Year" at The Webby Awards (for two consecutive years).