Conversion Rate Optimization & Data Analytics
Location: Cesena, FC, IT
Function/Branch: Sales
Type of contract: Permanent Employee
Our Company
Technogym inspires 55 million daily users to train using our innovative & engaging solutions for fitness, sport and health. By promoting the wellness lifestyle of exercise, a balanced diet, and a positive mental approach, Technogym has rapidly grown into a success story of over 2,500 employees at 15 branches, expanding to more than 100 countries and has been selected as Official Supplier to 9 editions of the Olympic Games - from Sydney 2000 to Paris 2024.
If you are a team player with strong relationship skills and an international approach, eager to invest your energy in building dreams, you have the right spirit to join Technogym! You will naturally fit with our culture if you work out and live a healthy lifestyle, are pro-active, determined and digital savvy. Move with us for a better world!
Your Role
We are looking for a Conversion Rate Optimization Lead who will lead all operations to manage leads and execute global CRO strategies, ensuring they are adapted and optimized for each country's specific market and cultural nuances. This is a unique opportunity for a candidate with a solid background in digital analytics, A/B testing, multivariate testing, and a proven track record in enhancing website performance across multiple countries. As a global position, the role demands a comprehensive understanding of diverse market dynamics and the ability to tailor strategies to different international audiences to maximize online sales and conversion rates worldwide.
Your Impact
Design, implement, and analyze A/B and multivariate tests across different countries and touchpoints to drive improvements in conversion rates and other key performance indicators (KPIs). Analyze the customer journey and conversion data across all channels, focusing on how interactions on one channel influence conversions on others. Identify critical points and opportunities for improvement, then implement and test modifications to optimize the overall customer experience. Analyze sales data, customer feedback, and market trends to provide actionable insights to refine product offerings and develop commercial strategies to meet market demand and drive profitable revenue growth. Collaborate closely with the digital marketing team to provide data-driven insights and strategies, optimizing marketing campaigns and ensuring alignment with broader objectives. Utilize Google Tag Manager, Google Analytics, PowerBI, BigQuery, and other analytics tools to set up international tracking, collect cross-border data, and deliver actionable insights tailored to each market. Work closely with regional teams to understand local consumer behavior and refine website user experience and conversion strategies accordingly. Present test findings, regional insights, and recommendations to global stakeholders and provide ongoing reporting on the performance of the e-commerce platform in different countries. Keep track of key performance metrics in real-time to detect anomalies or significant changes, and ensure data management complies with privacy and security regulations such as GDPR. Stay updated with global e-commerce trends, technologies, and best practices to drive continuous improvement and competitive advantage.
About You
Proven global experience in e-commerce conversion rate optimization, digital marketing, or a related field, with a clear understanding of different cultural and market conditions. Strong analytical skills with experience in Google Analytics, Google Tag Manager, and other analytics platforms. Solid experience with A/B testing and multivariate testing tools, with a track record of implementing successful global CRO initiatives. Knowledge of UX/UI principles and the ability to adapt strategies to cater to diverse global audiences. Exceptional problem-solving abilities and a data-driven approach to decision-making across multiple markets. Excellent communication and collaboration skills, with the ability to work effectively with teams from different countries and cultural backgrounds. Bachelor's degree in Marketing, Business, Statistics, Computer Science, or a related field; a Master's degree or relevant certification is a plus.
Technogym is an Equal Opportunities Employer
Technogym is an equal opportunities employer. We welcome applications from all members of society irrespective of age, sex, sexual orientation, race, religion or belief.
Discover your potential with a career at Technogym, where work means loving what you do, taking on challenges, learning from others, sharing a vision and making it come true!
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