Conversion & Activation Senior Manager About us: Founded on the dream and insight of three sports journalists in 1945, Sisal was the first Italian company to operate in the gaming and betting industry as a government licensee.
As of August 4, 2022, Sisal is part of Flutter Entertainment plc, the world's largest online sports betting and iGaming operator, with a portfolio of globally recognized brands and listed on the London and New York stock exchanges.
The company's commitment to building a more responsible future rests on a sustainability strategy with long-term objectives to affirm Sisal as a leader in Responsible Gaming, an innovative and sustainable company and an exemplary work environment.
What you'll do: You will join the team of online market and in particular in the business/management online marketing reporting directly to the Online Marketing Director. You will have the opportunity to be involved in all activities aimed at strengthening Sisal leadership and acquiring new customers by promoting Sisal's gaming offer and brand. In particular, you will be responsible for converting visitors of Sisal's digital properties into registered and active customers. You will optimize prospects funnel and key messages to enhance conversion rates, supported by Experience Design teams. You will manage Welcome Promotions to maximize conversion and ROI. You will manage the Member get Member program. You will optimize conversion from registered users to depositors thanks to promotional activities. You will closely monitor conversion, deposit and bonus spending KPIs and you will take the actions needed to optimize them. You will manage a team of 6 people. Who you are: You have at least 5 years of experience in e-commerce, digital marketing and/or CRO. You have a degree in economics, communications, digital marketing or others. You have excellent knowledge of Digital Marketing and Conversion Rate Optimization. You are proficient in English and Italian, both spoken and written. You have experience in managing people and cooperating with other teams. You know Office package in particular Excel and Power Point. You are result-oriented, you understand customers' needs and you have a data-driven approach to problem solving. Preferrably, you also have: Previous experience in gambling sector. Knowledge of Adobe Analytics and Adobe Suite. Knowledge of A/B testing tools. Knowledge of Digital experience insights tools. Knowledge of Behavior analytics tools. What we offer you/you can expect from us: Permanent contract. Hybrid work. An inclusive place to work. Company-Owned Devices: laptop and business mobile phone. Meal Allowance. Supplemental Health Insurance. Looking for a role that can support your learning and career goals: Psychological well-being: online meditation courses, medical online service, counselling service thanks to the support of certified psychologists and coaches. Continuous learning for soft and hard skills (es. learning platform; managerial learning to be fully exploited thanks to FlexiLearning, which allows you to dedicate at least 4 hours per month for your professional growth). Support for parents, children and financial aid for mothers. Volunteering during your working hours. Equal Opportunity Sisal is an Equal Opportunity Employer. Diversity and Inclusion are fundamental values for us. We welcome any candidate without distinction of sex, age, culture, religion, ethnicity, sexual orientation, gender identity and expression.
Location: Italy, Milan, Via Ugo Bassi 6
#J-18808-Ljbffr
