Content Marketing Manager

Job Description
For our client company, a multinational software house in FMCG field, we are looking for a **Content Marketing Manager.
**
**Responsibilities**:
- Support the definition of content strategy for Trade Optimisation according to with short-term and long-term company goals and strategy
- Collaborate with headquarter and local teams to deliver digital contents in relation to corporate brand and digital guidelines
- Coordinate content creation and delivery with internal and external teams of graphic design, digital media and public relation specialists
- Manage content distribution to online channels and social media platforms
- Monitor, measure and analyse performance metrics across media channels, take corrective actions, optimise content
- Ensure compliance with law (e.g.
copyright and data protection)
Qualifications:
- Degree ideally in journalism, marketing or related field
- At least 7 years' experience in a similar role
- Experience with Content Management System (CMS), MS Office, Adobe Creative suite, social media planning platforms
- Web analytics expertise in using social media engagement and SEO strategies and standard methodologies
- Full professional proficiency in English
Location: Bologna/Milano + smartworking