Sales Channels & Retail Excellence/Retail Excellence
At Ermenegildo Zegna, the talents and passion of our people are the pillars of our success.
Which is why we're looking for a Consumer Value Creation Specialist in Milan to contribute to our proud legacy and help shape our vibrant future.
What makes you, makes Zegna
The legacy of Zegna would not exist if it weren't for the unique skills of every person on our team; the makers, masters, designers, and doers.
Everyone contributes.
BASIC PURPOSE OF THE JOB
Drive the respective region, providing the necessary insight to propel constant improvement of the Consumer Journey and support to reach the CVM yearly targets.
What makes up your day
Step into a hands-on, minds-on work environment where every challenge and opportunity helps you realize your full potential.
In this role, you will: Daily alignment with markets (Local CVM+Retail+Merch) to cover reporting on:Consumers and sales performance vs. targets focusing on core KPIs: Outreach Sales, NPS, Zegna Friends, Consumer Activations
Database Health: general KPIs covering customer codification, reach, information maintenance, and qualitative data gathering, profile merge status
Contact Strategy performance: one-to-one communication, newsletters, lookbooks, after-sale follow-up, service campaigns, consumer segment activations
Consumer Portfolio Status: assignment and reassignment rate, calibration score, engagement rate
Ad hoc reporting and analyses inclusive of product and customer behavior analysis:
Product performance at a customer segment level to identify opportunities and minimize risks
Customer Journey touchpoints, timelines, and patterns leading to initiative creation, selling flow adjustments, offer adaptation, etc.
Store closure and CA turnover/transfer transition success rates around customer retention
Marketing and event list creation, deployment, and monitoring in line with the seasonal contact strategy
Database ownership in collaboration with markets to create initiatives for both data gathering and cleaning as necessary
Drive adoption and business benefits through day-to-day support to local CVM
Overall, work together with local CVM team on reporting and planning taking a proactive and results-oriented approach.
What makes you, makes our team
When you join Zegna, you join a team, working together to shape the future of our company.
For this role, we're looking for someone with:
1-2 years experience in a similar roleFluent English, other languages a plusStrategic mindset, organizational and interpersonal skillsAnalytical skillsGreat communicator to drive CVM with marketsAbility to work in team and fast-paced environmentHigh flexibility and reactivity What makes you, makes our legacy
Ermenegildo Zegna Group is founded on a proud history of craftsmanship and quality dating back to 1910, with a vision to ethically create the world's finest textiles.
Zegna has since expanded to ready-to-wear, becoming one of Italy's most successful family companies and a global luxury lifestyle brand.
Through our vertically-integrated, sheep to shop approach, we strive to create exceptional products without compromising on quality of life for future generations.
With over 500 stores and 6,500 employees worldwide, our success is inspired by our founder's pioneering spirit and shaped by the expertise and integrity of every individual at Zegna.
Sustainability
SustainabilityAt the forefront of ZEGNA's commitment to sustainability, our team ensures the implementation of a robust long-term strategy.
We drive the identification of new sustainability risks, opportunities, and innovative pathways, aligning with our environmental responsibilities.
Join ZEGNA and contribute to building a responsible tomorrow, dedicated to caring for people and our environment, fostering collaboration, and pursuing what has been one of ZEGNA's pillars since its founding in 1910.
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