At the Electrolux Group, as a leading global appliance company, we strive every day to shape living for the better for our consumers, our people and our planet. We share ideas and collaborate so that together, we can develop solutions that deliver enjoyable and sustainable living.
Come join us as you are. We believe diverse perspectives make us stronger and more innovative. In our global community of people from 100+ countries, we listen to each other, actively contribute and grow together.
Join us in our exciting quest to build the future home!
All about the role: The Electrolux Group's purpose of transforming life for the better goes beyond products - it is in the way which we reinvent experiences of taste, care and wellbeing, starting from the desires of our consumers. All over the world, our brand seeks to actively participate in the daily lives of thousands of people by providing the best experiences. Our Marketing teams are data-driven and focused on the development of a consumer-centric mindset, seeking to unleash the power of digital media in order to improve foundational brand processes and bring innovation to the company.
What you'll do: As a Brand Activation Manager, you will be responsible for developing and executing innovative strategies to drive brand awareness, engagement, and loyalty. This role requires a creative thinker with a strong understanding of consumer behavior, marketing trends, and brand positioning. If you have great communication and negotiation skills, are always up to date with the latest trends, and can unite your strategic point of view with a consumer-first approach, join us! Help Electrolux keep shaping living for the better, and we'll help you fly higher than ever before.
In detail, you will: Develop and implement comprehensive brand activation plans to support the overall marketing and business objectives. Collaborate closely with cross-functional teams including marketing (incl. central media team, content team, product experience team), sales, product development, and external agencies to ensure brand consistency and alignment across all channels. Lead the development of creative campaigns, promotions, and events that effectively communicate the brand message and drive consumer engagement. Conduct market research and analysis to identify consumer insights, market trends, and competitive landscape to inform brand strategies. Manage budgets, timelines, and resources effectively to deliver brand activation initiatives on time and within budget. Track and measure the performance of brand activation campaigns, analyze results, and provide insights and recommendations for continuous improvement. Cultivate and maintain relationships with key stakeholders, partners, and influencers to amplify brand presence and reach. Stay abreast of industry developments, emerging technologies, and best practices in brand activation and experiential marketing
Where you'll be: You will be based at Assago, Milan.
Who you are: Solid experience in brand management, marketing, or related roles, with a proven track record of successfully executing brand activation campaigns.Strong project management skills with the ability to prioritize and manage multiple projects simultaneously.Excellent communication, presentation, and interpersonal skills.Creative thinker with a passion for storytelling and building meaningful connections with consumers.Analytical mindset with proficiency in data analysis and reporting tools.Experience working with agencies, vendors, and external partners.Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.Advanced English - necessary conditionWe Offer: Career at one of the leading global home appliances companiesWonderful, dynamic and supportive teamExtensive support of work life balance (flexible working solutions including working from home possibilities, health & wellbeing activities)
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