Compensation Range:$55,000.00 - $65,000.00Plus Incentive Bonus based on PerformanceAlamo Drafthouse is seeking an insightful and experienced marketing specialist to manage and execute local marketing initiatives for our local cinema(s).
The ideal candidate will build upon their existing community knowledge and relationships to entrench the theater into the fabric of the community and make it the primary destination for film, food, and fun.Our marketing approach can often be inventive and unorthodox, featuring movie-themed food and drink specials, unique events, and celebrity Q&As.
The successful candidate must be able to communicate the passion we feel for these movies while maintaining a sense of playfulness that celebrates film and pop culture.
Equally important is the ability to hit the revenue goals set for the venue.
This role requires a mix of both right brain and left brain.
Being able to develop creative campaigns and events, while managing to a budget and reaching and exceeding sales goals are all essential to success in this role.WHAT WE OFFERA fun workplace where you can be yourself and do awesome work!Free movies & foodPaid time offCompetitive payFlexible schedulingMedical, dental, vision, FSA, HSA, and voluntary benefits are available for all full-time and part-time teammatesOUR MISSION:To Ensure EVERY Guest and Teammate Has An AWESOME Experience And Is EXCITED To Come Back CORE ROLE RESPONSIBILITIES Develops and leads co-marketing programs and partnerships for Alamo Drafthouse Naples and Happyland Mini Golf BarCoordinates with our national Film Content team to develop local recurring programming series that appeal to various target audiences within the Naples community Creates and manages content to engage with the Naples community via social and editorial blogs Create, organize, and manage a structured plan for venue marketing activities; collaborate with the broader field marketing team and venue leadership to ensure local marketing promotions, community partnerships, and events are executed on time and on brandDevelop a deep understanding of the venue's community and audience; provide data-backed actionable insights on a regular basis for regional marketing, sales, and programming to adjust future strategies based on experimentation and subsequent learningsUse data to evaluate the success of local marketing initiatives and partnershipsPerformance is measured as the overall performance of the venue meeting budget expectations and goals ?QUALIFICATIONSAs an imaginative thinker, you love making connections and engaging with guests both in-theater and online to provide the best possible experience4+ years experience in marketing community management; experience in the entertainment, film or media industry a plusExperience living in and engaging with Naples Florida communities is a mustA massive movie fan with a deep love for the movie going experienceThe ability to engage a consumer audience across multiple platforms, including organic social media, review and listing platforms, influencers, and earned mediaStrong collaborator with the ability to work across the organization to develop ideas from outside your team and refine them into effective local marketing initiativesIncredibly organized, with attention to detail, and a disdain for missed expectationsAble to manage multiple competing priorities simultaneously in a very fast-paced environment; able to react quickly to a changing landscapeComputer skills adaptability; proficient with Google; ability to learn new software tools including project management systemsCurrently located in Naples area only; ability to work from the venue with a flexible schedule including some evenings and weekends as neededExperience working with the Mercato shopping center a bonusMonitors and responds to guest feedback and questions on review sites and social mediaOversees event production and execution for public community events in and outside of the theater, including Happyland bar, mini golf course and Alamo Drafthouse cinema Accountable for driving butts in seats to all screening and events hosted at the Naples venue - monitoring fill rates, coordinating additional media support required by Marketing Communication team and meeting or exceeding all ticket sales expectations Holds a strong presence within Naples community - hosts events inside and outside of the venueDevelops and manages local media and Influencer relationshipsManages all marketing materials, theater displays and merch inventory and sales for the Naple venue Coordinates with Events team to book photographers and event hostsOUR CORE VALUES:DO THE RIGHT THINGWe strive to be a force of good in our company, in our industry and in the world.
We stand up for our beliefs even when it is hard.
We start from a place of kindness.
FOSTER COMMUNITYWe value what is unique about each other and celebrate our differences.
We treat each other with respect, support each other's passions, and help each other grow.
We welcome healthy debate but don't tolerate intolerance.
We take this commitment outside our 4 walls, creating neighborhood theaters that are deeply tied to the local community.
BOLDLY GOLike the crew of the Starship Enterprise™, we seek out new experiences and pursue innovation in all of our work.
We take risks and chart new territory.
We learn from our mistakes and continuously improve.
GIVE A SH!TWe are passionate about creating awesome experiences.
We obsess over every detail and take pride in our work because we know it makes all the difference to our guests and our teammates.
Our pursuit of excellence drives us to do our best.Company: Alamo Drafthouse Cinema
