What you'll need to have
- Up-to-date knowledge of the complete media landscape, activation and measurements
- Good knowledge of using insights to formulate communication strategies, plans and activities to meet IKEA business and receiver needs
- Up to date knowledge of how to lead communication by defining, planning, executing and follow-up communication to relevant stakeholders to keep our co-workers well informed, engaged and empowered
- Deep understanding of the process for delivering efficient communication and stakeholder plans, tools and the IKEA communication channels
- Excellent knowledge of IKEAs brand identity, Tone of Voice, core values and vision of creating a better everyday life for the many people, to ensure right representation.
- Proactive attitude in problem solving and hands-on approach when necessary
- Strong communication skills in English (spoken and written)
- Previous experience of both external and internal communication
What you'll be doing day to day
- Able to develop different internal and external communication assignements
- Contribute to the development and delivery of the market communication projects & Media Relations agenda
- Contribute to reactive, proactive and activist communication externally
- Implement and execute media/stakeholder engagement strategies for reactive, proactive and activist communication
- Secure the process for country on-duty phone and media product loans
- Drive project management of internal and external communication projects, taking the stakeholder perspective
- Work with stakeholder analysis and stakeholder management
- Enable effective internal communication and assist in the creation of prerequisites for our leaders and co-workers to be our best ambassador
- Define, plan, create/execute and follow up on internal and external communications
- Develop alongside other communicators and tap into wider resources, i.e.
social/digital, PR, stakeholder engagement, campaigns etc.
- Actively push for improvement of content creation and co-worker engagement, based on trends in communication and the latest developments within the communication field
We strongly position IKEA as a truly meaningful & trusted brand in people's hearts & minds, with a focus on us as a retailer and our positive societal impact.
At the same time, we enable Ingka Group to be perceived as a unique, meaningful and trusted company.
We do this by taking a strategic approach to reactive, proactive and activist communication.
The purpose of the job is, based on the strategic market communication plan, to drive the implementation and operational communication project support to the market, securing high-quality project support and impactful deliverables; to partner cross-functionally (PR, PA and Co-worker communication) to build communications strategies and tactics that support the implementation of the country growth plan and the execution of the Ingka Retail direction; to drive an open and sharing climate, being a role model of the IKEA values.