Nana Bianca is a high-tech startup studio.
We provide our experience to transform revolutionary ideas into successful tech companies.We create the companies of tomorrow, we intercept and anticipate market trends by identifying sectors with high growth and high technological interest, focusing in particular on the world of Ad-Tech, we choose and form teams, guiding them through execution.We work in the name of innovation, dedicating ourselves to the transformation of the national digital fabric by means of an advanced co-working ecosystem, where people and companies with shared ideals and objectives can collaborate and give life to their projects, through an organic process of contamination of ideas.
We integrate skills and expertise in all the areas of Strategy, Communication, Performance, Technology, Design and Data & Analytics, with an offering designed for the post-digital environment and covering the entire value chain from strategy to implementation.ROLENana Bianca is looking for an Ecommerce Project Manager to launch a new DTC product and be one of the co-founder.LOCATION:
FlorenceEXPERIENCE:
almost 3 years in the same roleKEY RESPONSIBILITIESDay to day marketing operations, working with the others co-founders to set a clear mission and strategy, including product directionIdentifying, validating, and prioritising customer segmentsDeveloping a customer acquisition and retention strategy to drive sales growth, brand awareness and customer engagementCreating a community of advocates for the brandUnderstanding the social selling landscape (Facebook, Instagram,LinkedIn, Twitter, Twitch, YouTube) and create a vehicle to deliver this in a competitive wayLeading the SEO and PPC strategy of the businessReviewing and reporting of marketing success including KPIs (e.G.
CPC, CAC, AOV) and ROAS on campaigns.Activating distribution partnerships and supercharging growthOrganize eCommerce operations andshipments qualityConstantly analyzing KPI to monitor the effectiveness of implemented KEY REQUIREMENTS3+ years experience of B2C digital/growth marketingEqual parts strategic and operational ready to roll up your sleeves while the team is leanHands-on experience with all major paid digital acquisition channels (including PPC, search, affiliate and social)Web analytics, ad, data and tracking platform experience including Google Tag Manager, Analytics and Data Studio CRM and automation experience (Zapier/Integromat/similar)A/B testing and data insights experienceA strong understanding of cohort-based insights, CAC and CLVExperience in product development for growthExamples of unique and tailored growth solutions with partnerships, content marketing or community buildingDemonstrable ability to think creatively to deliver short-term growth as well as establish longer-term channelsExtremely high data literacy combined with a broad understanding of brand, product and business economicsAbility to think long term and big picture, and affect the holistic company direction through collaboration and excellent communicationWHAT WE OFFERIn Nana Bianca we constantly strive to create the best conditions so that all our people can unlock their potential and achieve their professional goals, while promoting an inclusive and stimulating work environment where everyone feels empowered to concretely contribute to startups success.In our community we value the teamwork and collaboration.
They are fundamentals to create an atmosphere where everybody can improve and learn, while developing unique and innovative projects.Our founding values, that everybody shares, define our identity, the way we behave and our approach to projects.
Our unique and strong value system helps us to create a sense of community and promote an ecosystem that enables everybody to live and represent our values to the core.
SummaryLocation:
Firenze, Italia, ItalyType:
Full TimeExperience:
Experienced