**Job Title**: Clinical & Professional Marketing Specialist - Sleep & Respiratory Care (Campania, Puglia, Calabria, Basilicata e Molise)
The **Clinical & Professional Marketing Specialist** drives professional recommendation of the product categories for the assigned internal region of the zone, contribution in developing and executing the professional marketing plans, in alignment with Clinical & Professional Marketing Manager S&RC, and local Commercial Leader
**You are responsible for**
- Improving the lives of people with sleep & respiratory disorders by providing innovative solutions and products
- Increasing brand preference and customer loyalty with professional stakeholders (indirect channel partners, DME's, homecare providers)
- Contribute to profitable growth by driving prescriptions from clinical societies (medical community: physicians, nurses, technicians)
- Engage & educate prof. & clinical societies, customers, and organizations representing patients
- Provide the clinical benefits of Philips products and technical advice and product demos for clinical audiences (prescribers, organizations representing patients, local HCP)
- Participate in local events, congresses, etc. and collaborate with Clinical & Professional marketing Manager for Categories
**Inform clinical strategy & provide insight**
- Supports Clinical and Professional Marketing Manager and Clinical & Professional Marketing Manager for Categories to better understand segmentation & key requirement of value space from clinical perspective through engagement with key Markets, KOLs and patient associations
**Plan Clinical Roadmaps**
- Manages clinical insights & claims roadmap to support prioritization in development, marketing & sales support activities
- Collect and coordinate all the clinical request for studies from local region to allign the clinical & Professional Marketing Manager.
**Y**o**u're the right fit if you have**:
- Ba/MSc Degree or similar diploma
- 3-5 years experience as Application Specialist in Sleep/Respiratory industry or Healthcare industry
- Deep practical knowledge of clinical and health economics domains such as Pulmonology, Neurology, ENT and Sleep or Cardio Clinicians
- Understanding of Care pathways, and ability to recognize and potentially facilitate removing barriers for future new clinical approach on them
- Problem Solving capabilities. Able to find solutions to difficult or complex issues. Drives continuous improvement via Lean
- Outstanding business acumen and fast learner
- Financial Knowledge is recommended to understands revenue & margin management
- Good practical ICT knowledge and experience in implementing and using digital solutions in the Connected Care environment. Able to support users of patient management platforms (like "CareOrchestrator") for efficient patient management.
- Bringing people together and aligning them around common goals; leverages the power of Philips independent from organizational structures and reports
- Champion growth of marketing
- and sales colleagues across the organization
- Italian and advanced English
**How we work together**
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.
Onsite roles require full-time presence in the company's facilities.
Field roles are most effectively done outside of the company's main facilities, generally at the customers' or suppliers' locations.
This is a field role, based in Naples area and responsible for Sauthern Italy (Campania, Puglia, Calabria, Basilicata e Molise)
**About Philips**
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
- Learn more about our business.
- Discover our rich and exciting history.
- Learn more about our purpose.
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