The Business Data Analyst at Istituto Marangoni is responsible for designing, developing, and maintaining ongoing sales metrics, reports, analyses, and dashboards on key business drivers. The resource develops and implements new KPIs and automated reporting/process solutions to meet business needs, while also preparing and delivering sales business reviews to senior management. The individual closely collaborates with the Digital & Sales Director department to support the budgeting process.
**Key purpose of the role**
- Gather Business requirements and translate them into dashboards and reports
- Identify trends and behavioral patterns in customer data
- Be proactive in translating customer lifecycle data into meaningful insights and actionable recommendations at a strategic and tactical level
- Report on key performance metrics related to Global Sales, CRM & Advertising Marketing
- Coordinating the development of automatic CRM reports, working with different systems (Salesforce, PowerBI...)
- Support the CRM department in ensuring data accuracy and data integrity
- Investigate and suggest new technical solutions, parameters, and methodologies to improve lifecycle and activities measurement and analytical processes
- Performance Monitoring: assess the effectiveness of digital marketing initiatives across paid and organic channels, leveraging Salesforce Data to identify trends, patterns, and areas for enhancement. This analysis focuses on Conversion Rate metrics within the customer journey pathways
- Monitor Information Center & Customer Care teams (global level), inbound/outbound activities, and quality KPIs to provide ad hoc reports to both internal and external stakeholders.
- Monitor Student Desks teams (global level), inbound activities, and quality KPIs to provide ad hoc reports to both internal and external stakeholders.
- Analyze Student Surveys (Student Voice and NPS), outcomes to identify areas for improvement and best practices in budgets, projections, and data analysis to drive management decisions.
- Synthesize data from multiple sources (Salesforce, Twilio, Freshdesk®, etc.), to develop insightful and realistic action plans.
- Other relevant activities will be:_
- Prepare recurrent sales and conversion reports
- Develop forecasting analysis and reports
- Track and optimize schools and local office activities
- Support in monitoring and auditing data accuracy, integrity and quality
- Work closely with local business development teams, creating customized customer segmentation lists to be used for multichannel marketing activity and events
**Education & Skills**
- Successful studies in Economics, Business Management, Statistics, Finance
- Minimum 3+ years of experience in similar roles
- Strong analytical skills - comfortable with presenting results/analysis
- Expert knowledge of data modeling techniques and data mining experience
- Expert knowledge of the reporting processes and automation including front-end tools such as Power B.I., CRM tools (such as Salesforce)
- Strong experience with Google Analytics Tools (Google 360 preferable)
- Excellent knowledge of Microsoft Office products, including Excel and PowerPoint
- High level of autonomy
- Comfortable in a fast-paced environment and able to work under pressure
- Language: Italian C2 and English B2/C1 (written and spoken)