EATON is looking forBuilding Segment Marketing SpecialistLocation: Segrate, MilanDo you want to work for a global player, where we care about ethics, inclusion and diversity and our people?Join Eaton and help us provide energy-efficient solutions that have a real impact on the environment. We make what matters work.Eaton's Electrical Sector is a global leader with expertise in power distribution and circuit protection; backup power protection; control and automation; lighting and security; structural solutions and wiring devices; solutions for harsh and hazardous environments; and engineering services. Eaton is positioned through its global solutions to answer today's most critical electrical power management challenges.What you'll do:The Segment Marketing Specialist cooperates actively with relevant local sales teams and the local marketing team to agree on business strategies for supported industry Segments, defines Segments marketing strategy and target audiences, develops and executes a marketing plan to support the agreed long-term business strategies and achieve marketing and sales budget goals for the supported Segment on the annual basis.He/she knows the market and analyzes big data market information, competitor analysis (e.g. win-loss analysis for country) & country volumes & share.He/she is responsible for Country Segment content support (technical prescription etc…), manages the digital content and supports the management of customer data integrity together with digital marketing.He/she owns the segment lead management process (lead generation and management, follow-up with sales, continuous improvement).He/she defines Segment partner strategy and implement it with third party companies. He/she deploys partner programs relevant for the Segment.He/she owns local Segment events.He/she is the owner of the Segment Media Buying campaigns (strategy and target definition, content localization/production, ROI analysis).He/she is the PR spokesperson in targeted Segment.He/she drives content localization on country site page and Segment SEO strategy implementation.He/she manages the Segment local budget in agreement with the marketing manager.Qualifications:Bachelor's or Master's degree in engineering, marketing, communications, business or related fieldsAt least 5 years of experience in B2B sales and/or marketing positions. Knowledge of the Segment customer needs and purchase drivers. Understanding of the competitive advantages of Eaton portfolio to engage partners, customers, local sales.Previous experience in Energy Transition markets very beneficial.Experience working with international cross-functional teams in a dynamic environment.Fluent written and spoken English and Italian.Skills:Superior verbal and written communication skills and networking capabilities, to instill confidence to colleagues and customers.Self-starter, independent contributor, team worker.Result driven, data driven and digitally evolved. Very good numeracy and analytical skills including knowledge of reporting. Creative and enthusiast approach to problem solving.Time management.What Eaton offers:Permanent contract in fast growing global companyLearning & Development - We invest in our employees for the long term – not just with salary and benefits, but with ongoing learning and development opportunities made available through Eaton UniversityInclusion & Diversity - Openness to diversity widens our access to the best talent. Inclusion allows us to engage that talent fullyCandidate applying to the vacancy will be subject of the background screening.#LI- EC1We are committed to ensuring equal employment opportunities for job applicants and employees. Our recruitment processes use balanced selection criteria and avoid unlawful discrimination against applicants on the basis of their age, colour, disability, marital status, national origin, gender, gender identity, genetic information, race or racial origin, religion, sexual orientation or any other status protected or required by law.
