Brand Manager - Temporary Position

For our office in Legnano (Milan) and within our BU Consumer Goods, we are looking for a Brand Manager for our TENA Brand for a Maternity Leave.She/He will report to the Intimate Hygiene Marketing Manager Iberia and Italy and will take care of TENA Brand.Please not this is position is referred to a Temporary Contract of 12 Months.
What You Will DoDevelop, manage, and implement marketing strategy and plans for the GDO channel with the aim to further strengthen TENA's leadership position.
Manage assigned A&P budget and allocate to different marketing activities, in order to maximize the investment, respecting product strategy and company's guidelines.Manage product/promo launch process according to agreed plan and establish clear KPIs to monitor performances.Crafting and implementing comprehensive marketing campaigns and activations across diverse channels such as classic and digital advertising ensuring communication effectiveness and innovation in a multichannel perspective,Ensure accurate logistic forecast in line with products lifecycle, market environment and strategy plan.Keep track of market performance, the competitive environment, and customer feedback to continuously improve and adjust brand strategies.One Team with M&S organization and proactively liaise and collaborate with other various functions, including Sales Support, Logistics, Regional and Global colleagues to ensure optimal alignment and effective implementation of business plans.
Assure rapid decision making, always in respect of compliance, in order to be reactive to market environment.Who You AreUniversity degree in Business Management, Marketing or similar.You own a previous significant experience between 3-6 years in a complex FMCG Organization.Strong leadership within the channel stakeholders and across the BU Experience in leading multiple projects at the same time.Drive the performance with strong analytical and financial skills to synthesize local insights as input to the brand strategy and oversee the local brand forecast and budget.Experience in digital activities is required (e-mail marketing, content marketing & customer journey, landing page, CRM activities, …)Fluent in Italian and EnglishTogether, we are improving lives, every day.Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place.
With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being.