The Davines Group, founded in Parma in 1983, specializes in professional cosmetic products under the brands Davines for haircare and [ comfort zone ] for skincare.
Led by Chairman Davide Bollati and CEO Anthony Molet, the Group is headquartered in Parma at the Davines Group Village, alongside which stand the Scientific Garden and EROC - European Regenerative Organic Center - a research center focusing on regenerative organic agriculture stemming from a partnership with the Rodale Institute.
The Group became a B corp in 2016, and today has 8 subsidiaries, operates in 90 countries, and employs around 900 collaborators globally.
Since 2019, both the Italian and US subsidiaries have been Benefit Corporations.
JOB MISSION The mission of this role will be to ensure the completeness, excellence and competitiveness of the assigned Brand, managing its product lifecycle, also identifying and developing new product & service opportunities in line with company standards and its sustainable values.
DUTIES AND KEY RESPONSIBILITIES Accountable for the Brand strategy, including the setting of brand vision, value proposition and brand guidelines, for short as well as mid-term; Owns the definition of the strategic positioning of the brand towards competitors in the same market segment; Accountable for the business plan / business potential of each new product / product family / brand in order to get the approval of the project itself; Process owner of product and services creation across the cross-functional teams; Creates specific briefs for design & development of new products and services; Defines the Marketing mix of each new product / product family / brand, including the value proposition, the key claims and the price positioning; Identifies and produces the communication assets essential to promote the right positioning of the brands or products in all the channels, working in close collaboration with COMs; Takes care of all the marketing deliverables of new product / product family / brand (e.g.
in-salon communication, product dossier, etc); Manages the brand-related budget; Contributes to the analysis of sales forecasts and relevant financials and reporting on product sales.
PERSON SPECIFICATION AND REQUIREMENTS At least 2-3 years' demonstrable marketing experience in a similar environment; Fluent in English, Italian is a plus; Ability to craft excellent marketing briefs and to engage the relevant stakeholders in their delivery, and proactive attitude in contributing to iterations on creative concepts design; Ability to own brand development projects and on-the-field shadowing to discuss the specific characteristics of the product in terms of formulation, packaging and production; Clear understanding of cross-functional processes in Brand development and in-depth knowledge of Go-to-Market processes; Strong storytelling abilities; Ability to manage medium budgets; Capable to prioritize time and efforts to achieve efficiency and effectiveness; Engaging attitude with stakeholders at any organizational level including Executives; Ability to develop powerful stories and delivering impactful, concise messages and engaging presentations; Collaborative, team-building and proactive attitude when dealing with ambiguity; Ability to represent the Brand and the Company towards the whole Davines Community (inside and outside the Organization), acting as facilitator of relations building especially throughout the Professional Haircare sector; Sensitivity and in-depth knowledge of our clients and partners; Brand awareness - a clear understanding (knowledge) of brands and the marketing mix; Strong communication skills; Relationship management skills: able to facilitate/maintain good relationships with colleagues and external contacts; Having a hands-on attitude; Determination and perseverance; Strong focus on results.
EQUAL EMPLOYMENT OPPORTUNITY In Davines Group we celebrate diversity, and inclusiveness is a crucial pillar of our Ethical Chart.
For this reason, Davines Group does not discriminate in employment on the basis of ethnics, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, age, parental status or other non-merit factor.
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