**Company Description**
**Job Description** Scope**
Drive the tactical implementation of the Brand Strategy, according to global and local process and procedures.
**Main Responsibilities**
**Business & Financial Acumen**
- Be aware of the Brand Financial processes:
- Budget allocation and monitoring
- Monthly performance analysis
- Brand S&OP preparation
- 1-year Financial Plan & Long-Range Plan.
**Analysis to Insights**
Execute:
- Market & Brand Analysis and Market Research
- Trends monitoring and Market/Competitive/Customers actionable insights collection.
**Customer Strategy**
- Support the development of the Brand & Functional Plan, in alignment with the Brand strategic framework.
**Marketing Mix Optimization**
- Implement all activities related to the Functional Plan
- Provide an innovative, patient-centric mindset and a multi-stakeholders approach to meet strategic Brand objectives.
**Effective Engagement**
- Support the Customer engagement digital evolution and the delivery of Advanced Customer Experiences
- Contribute to the execution of the In-Field team excellence main processes and collaborate to ensure the understanding of their purpose from the Infield team.
**Internal & External Stakeholder Alignment**
- Build strong relationships with internal stakeholders.
- Demonstrate a deep understanding of the external stakeholders needs and behaviors through effective presence on the field and robust connection with In-Field Team.
**Main Stakeholders**
- External: Patients, Health Care Professionals, Key Opinion Leaders, agencies (MR, PR, digital)
- Internal: In-field teams, Brand Team, Brand Team Leader, Area Commercial, Affiliate Management Team
**Qualifications** Skills and Experience**:
- Degree level education (or equivalent), preferably Life Sciences or Economics
- Minimum 2 years of relevant marketing experience with proven track record of success within Biotech/Pharma/FMCG
- Strategic Thinking attitude
- Excellent analytical and communication skills
- Proven working knowledge of healthcare environment
- Project Management skills
- Local and international mobility
- English language proficiency verbally and in writing
**Preferred**
- Infield Experience
- Experience in Marketing/Brand Management role, ideally within Immunology
- Product launch management experience
**Additional Information**
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