**Job Location: Alba (CN)**:
At Ferrero, you'll discover an employer that truly cares for the interests of its people: as such we are recognized as an employer of choice in 17 countries, Forbes RepTrak Worlds 26th Most Reputable Company, Trendence 33rd Europe's Ideal 500 Employers and 54 Universums World's Most Attractive Employers.
As we grow around the world, we are able to offer significant opportunities for career development and mobility.
Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities.
We believe all of our people are equally talented in their own way.
In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero.
The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.
We are currently looking for a a **Brand Manager** who will support the **Sr Brand Manager Assortments** in the strategic development of innovative projects for the **Premium Chocolate Category.
**
He will be responsible for a broad set of activities, such as new product development, data analysis, interpretation of quantitative and qualitative tools of market researches.
The position is based in Alba (CN), IT.
**Main Tasks**:
**Project development**:
- Support Marketing Manager in the Strategic process of medium and long term innovation
- Identify new market opportunities among the Assorted Box Chocolates Category
- Active contribution to the development of the full marketing mix (Concept, pack design, price positioning and communication)
- Collaborate with key functions (Laboratories, Packaging Development, Controlling, Operations) for new recipes development and projects' industrialization
- Monitor the whole process to ensure the achievement of the goals within the scheduled timing.
**Consumer research**
- Define the Research Plan and brief the Research Department (CSU).
- Prepare and take part to the research field activities (Quali and Quanti).
- Deeply analyze research results, in order to identify and propose opportunities of marketing mix fine-tuning.
**Packaging design, ADV**
- Create packaging design or ADV briefs for agencies, participate in the evaluation of the works to select the winning ones and finally ensure the completion of the activities
- Ensure preparation and sharing of brand guidelines with countries
**Cross Country coordination**
- Depending on launch phasing, the BM will collaborate with Area Marketing and BU colleagues to define together a successful launch plan or to evaluate new roll-out opportunities via market test and research.
- Contribute to the development and assessment of full marketing mix across countries (consumer, market, quality, profitability, etc);
**Competition monitoring**
- Conduct global marketplace analysis, monitoring new launches, looking for input and new trends
**Budget Management**
- Support his manager in the budget definition for Categories in charge.
- Monitor the costs versus budget and, if necessary, implement corrective actions.
**Legal issues**
- Supervise timely creation of ingredients list and nutritional information;
- Supervise trademark deposit or renovation.
**Requirements**:
**Profile**
- Min 2-3 years of experience in Marketing (a Marketing experience in a Bu is considered as a plus);
- Expertise of FMCG and Brand Marketing environment (A Strategic Marketing experience is considered as a plus);
- Passion about innovation and Product development
- Multi markets and culture understanding;
- Strong communication and influencing skills;
- Analytical and financial skills;
- Result oriented;
- Project management skills;
- Dynamic, flexible, proactive approach
- Availability to travel
**IT Skills**
- Excellent PC command (Excel, PowerPoint)
- Knowledge of Nielsen/IRI DBs and familiarity with SAP Architecture is considered as a plus
**Language**
- Fluent English
- Italian Proficiency
**How to be successful in the role and at Ferrero**:
Consumers, quality and care are at the heart of everything we do.
So, to be successful at Ferrero, you'll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.
Requisition ID
41532
Job function
Marketing
Country
Italy
City
Alba (CN)