Brand Manager Pediatric Care & Oncology - Fixed Term Contract

Brand Manager Pediatric Care Oncology - Fixed Term ContractPosition SnapshotFixed-Term contract (12 months), maternity coverScientific degree (mandatory), preferably with a Master in MarketingAt least 1 year of experience in MarketingFluent Italian and EnglishNestlé welcomes people with disabilitiesPosition SummarySupport senior BM in building and activating strong brands in the Pediatric Care Oncology category, bringing passion and entrepreneurial approach aimed at achieving strong business results (Market Share, Organic Growth and Profitability).Key ResponsibilitiesDevelops a deep understanding of category dynamics and of the main stakeholders' needs and behaviors (medical, consumers and customers) to gather all opportunities on the Brand.Together with the Senior Brand Manager he/she:Develop digital communication to HCPs, Dieticians and Patients Associations; defines the priorities for medical detailing and develop and execute materials to support Medical Field Force (e.g.
folder, visual, gadgets) monitors activities in coherence with the marketing plan.Leads IR projects, from generation, to product launch and post launch evaluation, involving all relevant stakeholders, business functions and tools (e.g.
Content Hub, I2L).Leads the development and execution of strong and functionally-aligned brand plan with high integration of Medical Team, Digital and Trade Marketing (3 channels: Hospital, Pharmacies and E-commerce).Tracks and monitors category performance, with focus on competitors' activities.Owner of the budget: tracking PFME and reporting expenses.Connects with international RD Teams and factories for new launches and maintenance of actual SKUs.Works in partnership with communication and graphic agencies to ensure coherent brand communication on materials for all the stakeholders (medical, customers, consumers).What will make you successfulScientific degree, preferably with a Master in Mktg.At least 1 year of experience in Marketing.Fluent in English and Italian.Passion for the specific category and market context.Strong learning agility.Proven attitude to cross-functional teamwork.Very good knowledge of Microsoft Office.Good communication skills and capabilities to deal with different public environments.
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