ROLE: Brand Manager Short Role Description / Purpose: The Brand Manager is responsible, in coordination with the supervisor, for defining and implementing the marketing plan for the brands managed at a national and international level, in accordance with the annual budget, evaluating the positioning and strategic evolution of the managed brands in the reference market, guiding the communication plan to create conditions for business development, and proactively identify opportunities for innovation and maintenance of the product portfolio under their responsibility.
Long Description: Proposes the Brand's annual plan to the Marketing Manager/Group Brands Lead, in line with the marketing plan, and drawing up the operational plan for optimal execution for Canvass(RX, Pharmacy) related to defined qualitative and quantitative goals; Proposes to the Marketing Manager/Group Brands Lead, a detailed marketing plan with a specific focus on the development of franchising and the enhancement of the brand equity architecture of the area of expertise, evaluating positioning, claims, reference targets, needs, and main communication channels; Elaborates the analysis of the market, of the trends and of the competitiveness, relating to the brands in the area of expertise, analyzing and interpreting the market insights and proposing actions also through the study of the needs of the main Stakeholders as the HCP's and the consumer with his spending habits; Proposes, to the Marketing Manager/Group Brands Lead, with regard to the managed brands and at national and international level, the commercial and promotional strategy; Develops and manages the communication plan (positioning, claim) and materials, both at national and international level, with regard to the brands of its own expertise, ensuring the consistency of the brand communication based on the Marketing Department guidelines and the approved plan; Proposes, in line with Marketing Department, content and media planning, considering the product target and sales objectives, ensuring the effectiveness and impact of the advertising and promotional actions implemented and proposing possible corrective actions to achieve the planned results for the managed brands; Defines, relating to the brands in the area of expertise, the marketing plan and communication models for Canvass (RX, Pharmacy) by interacting with the Sales Department, Trade Go to Market, CEL and Medical Affairs Department; Supports the Field Force during Area/ Canvass (RX, Pharmacy) meetings in order to ensure effective communication of brand strategies and marketing activities related to the promotion of the managed brand; Ensures the best execution of marketing plan in line with deadline and implementation strategy shared with Marketing Manager/Group Brands Lead, performing the follow-up of activities with suppliers and cross functional team; Ensures proper management of the budget for advertising and brand promotion in line with the approved plan for managed brands; Supports the Marketing Manager/Group Brands Lead to management and maintenance of interaction with Key Opinion Leaders and scientific associations, in compliance with ethical standards, professional ethics and legal regulations; Proactively interacts with the Drug Safety Department in reporting suspected adverse reactions; Implements the approval procedures of promotional materials and communications and monitors the related processes in compliance with company procedures, policies and deadlines.
Education: Bachelor's/Master's degree in Economics or scientific disciplines; Experience in a similar role, preferably in the pharmaceutical/life-science sector; At least 3 years of extensive work experience within a marketing department; Prior work experience in the healthcare sector, specifically in pharmaceutical companies, biological sciences, nutrition, or cosmetics in the same field.
Technical Expertise: Fluent English; Knowledge of the main productivity and collaboration tools (Google Workspace, MS Office).
Knowledge of digital media strategy and planning; Preferable experience in international environments.
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