Description Overview The Brand Manager will implement and monitor product/brand marketing plans to achieve sales and profit objectives, working closely with local and global stakeholders.Scope of the Role Analyze how our brands are positioned in the market and crystalize targeted consumers insights Take brand ownership and provide the vision, mission, goals and strategies to match Translate brand strategies into brand plans, brand positioning and go-to-market strategies Establish performance specifications, cost and price parameters, market applications and sales estimates Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs) Monitor market trends, research consumer markets and competitors' activities to identify opportunities and key issues Brand P&L management, in line with targets, to ensure financial shape Experience Required The key requirement is Brand management experience within the FMCG/Consumer Health/Pharma sector (Food Supplements/Medical Devices a plus) Experience in devising campaigns that engage, inform and motivate University degree (ideally Marketing/Business/Statistics/Management) Excellent understanding of the full marketing mix Be able to demonstrate creativity and ability to think outside of the box Experience working cross-functionally with internal and external partners (creative, media, market research agencies) Strong analytical skills and data-driven thinking Good communication and interpersonal skills Comfortable working with numbers, metrics and spreadsheets Advanced English Knowledge of market data analysis(IQVIA/NewLine/Nielsen) Advanced Microsoft Office Digital Marketing experience is a plus BenefitsWe believe our people are our greatest asset.
Alongside competitive compensation, we offer benefits tailored to supporting you and your family, as well as career development opportunities to ensure you feel valued and supported, both professionally and personally.
Find out more about at Perrigo.
Hybrid Working ApproachWe love our offices and the setting they provide for in-person collaboration and celebration.
But we also appreciate the opportunity to work remotely can energise you too, so we promote flexibility with the ability to work two days a week from home in many roles.
We are proud to be included in the Forbes list of "America's Best Employers by State 2024".
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We are an equal opportunity employer.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or other characteristics protected by law.
Our full Equal Employment Opportunity and Affirmative Action Policy Statement is available on our main career site in English and Spanish and will be provided in other accessible forms for persons with disabilities.
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