What youll do Be part of the core team to launch The Hoxton in Florence ensuring the hotel our restaurants and bars and our event spaces are embraced and visited by locals nationals and internationals alike.
Drive innovative thinking that delivers on brand and business goals ensuring The Hoxton is a hotspot whether thats for somewhere to work eat drink rest or play.
Support the Head of Brand in delivering a local PR strategy to ensure the hotel restaurants bars and event spaces are always top of mind for media and influencers as well as driving awareness of other Hoxton properties and hotels to the Italian media market.
Generate content and manage our local restaurant social media channels in Florence with strategic input from our central comms team.
Build a community of loyal Hox guests and fans Hox Friends Social Influencers local professionals and opinion leaders who support our communications strategy by constantly talking about and visiting The Hoxton and our restaurants.
Develop local partnerships and activations in the hotel city and country that reach new audiences spread the word and help to position the brand in market.
Be responsible for local communications including writing and creating emails and delivering local content for our editorial platform The Localist on The Hoxton website.
Deliver against the room and restaurant/bar commercial targets and work closely with the F&B sales and revenue teams on ideas offers and packages to achieve them.
Oversee the guest journey (Hotel F&B The Apartment) ensuring every touch point (touch see hear feel) is on brand and delivering personal and innovative experiences.
Manage the local marketing and graphic design budgets working with the GM to plan track and manage all spend.
Create design briefs for any and all local collateral and campaigns to submit to our central Ennismore graphic design team.
Qualifications : What were looking for...
Someone proactive and able to work independently but likes being sociable & collaborative too.
A creative thinker who has a track record of building lifestyle brands but also delivering business results in the Italian market.
Someone who can not only make cultural partnerships happen or pulloff talked about events but can also think strategically about tactical marketing ideas to drive bookings & covers.
A great communicator who can copywrite and manage local social media channels and email databases growing them to become vital comms channels for us to talk to our fans & audience.
Experience and connections in Florences foodie scene with the ability to build awareness reputation and hype for our destination restaurant so it is buzzing from morning to night every day.
A personal network of strong local and international contacts in industries such as art design fashion music tech wellness who will be Hox Friends brand partners and regular guests at The Hox.
Someone who will collaborate well with our central Ennismore teams including graphic design digital marketing and communications.
A conceptual outofthebox thinker who makes brave choices and inspires others to do the same.
Youre looking for a place where you can be you: no clones in suits for us.
You leave your ego at the door and help get things done.
Youre up for doing things differently and trying (almost) everything once.
You want to be part of a team that works hard supports each other and has fun along the way.
Someone Fluent in Italian Locally based in Florence (or Italy) Minimum of 4 years in a Communication/Marketing job Remote Work : No Employment Type : Fulltime