**Contract type**: permanent
Workplace: 36100 Vicenza VI, Italia Smart Working
Our client is an **international global provider company** **of products and services for the **broadcasting and imaging market**, with the aim of designing and distributing high performance products, which enable the capture and sharing of exceptional images.
We are looking for a **BRAND & COMMUNICATION MANAGER**, who will report to the Divisional brand & Communication Director and will be responsible for designing and establishing the brand value proposition and leading the brand and communication team on a global basis.
We seek a Global leader to contribute to the expansion of the brands growth, providing innovative ideas to the business and is capable to deliver best-in-class marketing initiatives.
**MAIN RESPONSABILITIES**:
- Leading the Global brand & communication team, empowering the organization and developing the team, accelerating digital and social media skills.
- Participate in the definition of the long-term strategic brand and marketing plan and be an active player of brand building process.
- Delivery of new ideas and community driven activities aimed at accelerating new customer acquisition and expanding the organic Brand fan base.
- Manage the Paid Social global budget, aimed in driving brand awareness, reputation and consideration for new product initiatives, working with external agencies and digital team to perfect media investment along the funnel and partnering with eCOMM team to maximize traffic and conversion.
- Provide guidance and supervision for content creation on web sites and in store, ensuring a best-in-class executions, including approval of all brand assets.
- Own the overall brand global media budget - including Social Media, advertising and PR on a global level.
- Lead the Social Media strategy, defining social value proposition and orchestrate the creation of organic and paid contents, managing internal teams and external partners, across all brand-relevant channels (Facebook, Instagram, YouTube, TikTok, Twitch and such).
- Envision and develop brand influencers program, perfecting the integration with eCOMM and traffic building activity and exploring the integration of live shopping and other conversion-related initiatives.
**QUALIFICATIONS/KNOWLEDGE/EXPERIENCE REQUIRED/TECHNICAL SKILLS**
- Degree in economics, business communications, marketing, advertising, public relations, media studies, business and/or related fields.
- At least 6/8 years of experience managing brand & communication in leading consumer brands or in a fast growing start up, a Multinational Company (FMCG, Telecom, Consumer Electronic) or within' a creative communication agency, guiding growth in an international environment.
- International experience and proven track record in growing a brand's community.
- A deep knowledge of Social Media and digital channels, expertise in designing strategies to build brand awareness and in developing full funnel customer acquisition and community-building initiatives.
- Deep understanding of Social Media tools and metrics, including analytic and reporting.
- Hands-on experience managing a wide variety of online and off line marketing channels.
- Proven track record in creating and leading influencer marketing campaigns, with primary focus on digital channels.
- English mother tongue or High level of English.
**Place of work: province of Vicenza (VI)