Brand Communication, Advertising & Events Advisor City: Genova
Location: Genova, IT, 16128
Contract Type: Permanent
Division: Global Communication
Level of experience: Intermediate
RINA is currently recruiting for a Brand Communication, Advertising & Events Advisor to join its office in Genoa, Italy within the Global Communication Division.
Mission The Brand Promotion & Development Advisor role aims to enhance the company's brand visibility and market presence through effective advertising, event management and communication strategies. The Brand Communication & Events Advisor can take full responsibility for medium complex tasks and contributes to the planning, execution, and management of promotional activities to ensure alignment with corporate goals and drive business growth.
Key Accountabilities Communication Material Management:
- Lead the creation of high-quality content and management of all external marketing materials (brochures, flyers, presentations, tailored materials).
- Proofread and update all external marketing materials.
- Approve and oversee content for all promotional messages (events' artwork messages, new initiatives).
- Ensure strategic collaboration with the graphic and press offices for effective communication.
- Ensure all corporate materials content complies with relevant regulations, including copyright and data protection laws.
Events Management:
- Plan, organize, and manage company events worldwide, including exhibitions, conferences and client events.
- Lead budget management and ensure cost-effective event execution.
- Plan the logistical arrangements sharing with participants all information required for their carefree attendance.
- Engage with internal and external stakeholders to ensure events meet objectives and deliver value.
- Perform site visits of venues to ensure that they can meet the event requirements.
- On-site participation in events when needed, ensuring successful execution of event activities, also on-site.
- Conduct post-event evaluations to measure success and identify areas for improvement.
Administrative Tasks:
- Ensure comprehensive budget verification and compliance for all promotional activities, if required.
- Lead supplier management, negotiate visibility benefits in contracts, and ensure rigorous due diligence and legal compliance, in line with company procedures, if required.
- Verify that all orders received by Business Units are in line with the Budget and compliance with the Project before approvals, if required.
Sponsorship Management:
- Identify and secure sponsorship opportunities, if required.
- Manage relationships with sponsors and partners, if required.
- Ensure sponsorship activities are strategically aligned with company goals if required.
- Ensure rigorous due diligence and legal compliance, in line with company procedures, if required.
Advertising Management:
- Lead the creation of new messages and new claims, if required.
- Assist in managing the advertising budget, if required.
- Support the development and execution of advertising campaigns across various channels, if required.
- Track and report on the performance of advertising campaigns, if required.
- Ensure strategic collaboration with the graphic office, press office and official website team for effective advertising campaigns, if required.
Education Bachelor's Degree in Communication and Media or Other
Qualifications - 1-3 years of experience in communication, advertising and events management.
- Excellent communication skills.
- Creative mindset with a keen eye for detail and storytelling.
- Ability to work independently and manage multiple tasks simultaneously.
- Strong understanding of advertising principles and events management.
- Strong understanding of sponsorships and event management.
- Excellent organizational and project management skills.
Core Values CLIENT INTIMACY - Embrace internal and external client needs, expectations, and requirements to ensure maximum satisfaction.
EARN TRUST - Take everyone's opinion into account and remain open to diversity.
PROMOTE SUSTAINABLE DEVELOPMENT - Promote commitment by keeping promises as a Role Model.
MANAGE EMOTIONS - Recognise one's and other's emotions and express and regulate one's reactions.
PIONEER CHANGE - Actively embrace change and benefit from the new circumstances.
BUILD NETWORK - Forge trust relationships, across departments, and outside the organization.
MAKE EFFECTIVE DECISIONS - Structure activities according to priorities, actions, resources and constraints.
ADDRESS THE WAY - Have a big picture of different situations and reinterpret it in a perspective way.
THINK FORWARD - Capitalise on experiences and translate them into action plans for the future.
With over 5,600 employees and 200 offices in 70 countries worldwide, RINA is a multinational player which provides certification, marine classification, product testing, site supervision and vendor inspection, training and engineering consultancy services across a wide range of sectors. Our business model covers the full process of project development, from concept to completion. The aim is to guarantee a project's technical, environmental and safety - and sometimes also economic and financial - sustainability.
At RINA, we endeavor to create a work environment where every single person is valued and encouraged to develop new ideas. We provide equal employment opportunities and are committed to creating a workplace where everyone feels respected and safe from discrimination or harassment of any kind. We are also compliant with the Italian Law n. 68/99.
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