As **B2C Media Manager** you will be in charge of leading our Italian media strategy from design, implementation, to buying and measurement.
Directly reporting to the Head of Patient Marketing Italy, you will work closely with various teams: Brand team, Performance teams, Social Media, Product Marketing, as well as BtoB Marketing or Go-To-Market
**What will be your missions?
**:
- **Media strategy**: lead, develop and execute patient acquisition strategy for the Italian market
- **Integrated plans**: creation, implementation, optimization, and measurement of integrated media plans
- **Performance**: ensure the reporting of the campaign KPIs and performance to assess the impact of the activations
- **Partners**: guide and manage the internal and external partners in order to develop their offers based on the communication and brand objectives.
Test new formats, tactics and solutions
You will be in charge of defining and delivering results on 5 KPIs at the heart of Doctolib's economic model: 1)Traffic on website /app, 2)# of patient accounts
**Who are you?
**:
- You have **at least 7 years** of experience as Media Manager, Digital Manager or Performance Manager in FMCG companies or start-up/scale up companies
- You **master all media channels **(digital and offline)
- You have **strategic mindset**: you are familiar with marketing plans and marketing budget
- You are **customer centric**: being able to have the interests of patients at heart while understanding well doctor preferences
- You have an **analytical mindset**, with the ability to work on **multiple projects **at the same time
- You are a **native speaker** of **Italian** and fluent in** English**.
French is a plus
- You recognize yourself in our **SCALES values** (Service, Care, Act, Learn, Enjoy, Structure)
**What we offer**:
- a competitive remuneration, including a fixed and a variable package to incentivize your performance + stock options plan
- a detailed and structured onboarding as part of our Doctolib Academy
**About Doctolib**:
Founded in 2013, Doctolib is one of the fastest growing e-health services in Europe.
We provide healthcare professionals with services to improve the efficiency of their organization, transform their patients' experience, and strengthen cooperation with other practitioners.
We help patients access healthcare easily, with online appointment scheduling, and teleconsultations.
Doctolib is also a group of passionate entrepreneurs who are transforming the healthcare industry.
- At Doctolib, we don't just accept diversity, we respect and celebrate it!
We're proudly committed to equal employment opportunities regardless of your gender, religion, age, sexual orientation, ethnicity, disability or place of origin.
We take care of each other and are grateful for each Doctoliber's contribution to our mission!_