Audience Forecasting Analyst

GroupM for the Choreograph - Business Intelligence & Insight unit is looking for an Audience Forecasting Analyst with a strong knowledge of the advertising market and its dynamics, the functioning of Auditel research, and media owner companies.

OBJECTIVE AND SCOPE OF THE ROLE Manage and create television audience forecasts for the main offerings in the TV advertising market. Support the group's media planners in all phases of television planning. Constantly analyze trends in editorial and advertising audiences in the market and collaborate with the "Media Intelligence" department to create analyses and scenarios for the group or the agency's clients. Manage a direct relationship with the main media owners in the TV advertising market. Responsibilities Provide audience analysis and forecasts to the group's agencies in a timely manner to enable TV planning. Inform the agency's workgroups by monitoring television viewing data across all devices. Manage the relationship with offline planners. About You A minimum of 2 years of experience in Audience Forecasting and TV Audience Analysis. Knowledge of TV forecasting is crucial for the role. Good knowledge of tools such as Kubik, Arianna, Kimono, and MCS. Strong teamwork skills. If you are eager to be part of our team, join the challenge! You will find a stimulating and collaborative environment with many internal training courses to enhance your skills.

LOCATION WPP Campus in Milan (plus the option for hybrid working).

We are proud to have a team made up of individuals from diverse backgrounds, experiences, and identities. We believe that this diversity is a strength. This position is also open to individuals belonging to Categorie Protette under Law 68/99.



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