Job Description
Location : Milano, MI Condé Nast Italy is looking for an experienced Audience Development Manager to temporarily join the Editorial team of Vogue Italia.
The role will report to the Sr. Director of Audience Development, Analytics, & Social for the Vogue brand, and be responsible for implementing the audience growth and content distribution strategy that extends the reach and amplification of content, particularly across social, SEO, email, partnerships and other multi-platform channels for Vogue Italia.
Sitting alongside editors of Vogue Italia, the person will be in charge of growing audiences – to websites, social, video and newsletters – and ensure they are the 'right' audiences so that consumer and commercial revenue teams can deliver against their targets and ambitions.
Please note that this role will join Condé Nast Italy with a fixed-term contract (Maternity Cover) of maximum 12 months.
Primary Responsibilities : Work with Sr. Director of Audience Development to develop and implement the Aud Dev & Social strategy for Vogue Italia, adapting it for the market and culture.
The strategy will be multiplatform, including website, social, video, newsletter, and other platforms
Work to meet KPIs for Vogue Italia and ensure goals are met throughout the year
Work closely with the social manager to analyse content patterns and find opportunities for new content, formats, cadences etc.
Provide actionable insights to content teams daily, monthly and quarterly so editors understand what's resonating – and what's not resonating
Work closely with Vogue Italia Head of Content and the website director to support strategic content planning
Guide story positioning - for social, guiding / writing SEO titles, for other platforms
Plan and execute distribution strategies for big stories and tentpole events
Work with the SEO team to maintain day-to-day SEO best practices in conjunction with the editorial teams
Work with local adaptation team and central Audience Development teams to guide syndication based on performance in other regions / markets
Manage the distribution strategy for newsletters, working with the editorial teams to guide daily newsletter content curation
Maintain consistent pitching schedule to internal and external partners and monitor performance to inform and tailor future partner pitches
Test, develop, implement and share video viewing experiences, including intentional viewing on O&O channels and off-platform
Work with Sr. Director of Audience Development for and global counterparts in Vogue and other Italian brands to share learnings and best practices
Collaborate with teams working on consumer revenue initiatives (such as memberships, events, merch, commerce etc.
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Identify new content, platform and marketing opportunities based on emerging digital trends, competitive business intelligence and consumer insight
Primary Skills and Qualifications : 5+ years of experience in the media and entertainment industry, digital advertising agency or online marketing, advertising, or publishing organisation, with a thorough understanding of online business models and strategies.
Full professional proficiency in Italian and English language, written and spoken
Inspirational and effective line management skills Audience development professional, with deep understanding of editorial SEO, social, newsletters, video and other platforms.
A strong understanding of social analytics and trend analysis
Experience of working closely with Product, Editorial, Data and Commercial.
Detailed knowledge a major web analytics tools such as Omniture or Google Analytics
Deep understanding of social media channels, features, functionality and use cases
Deep knowledge of SEO impact and best practices
Experience with email / newsletter and segmentation strategies
Experience in working on audience development strategies for video and audio
Ability to clearly articulate and present to editorial colleagues and all levels of management
Ability to navigate a complex and matrixed business Entrepreneurial, digitally savvy, with exceptional analytical, quantitative, problem-solving, and critical thinking skills
Desired Skills and Qualifications :
Professional proficiency in a second European language
Previous experience partnering with Edit, Product, Data and Commercial
Clear communicator and show sound judgement
More Details About the Role : The role of the global audience development and social team for Vogue Italia is to bring the right audiences to the brand, and ensure engagement and return visits.
This provides a 'top-of-the-funnel' audience for the Global Marketing and Consumer Revenue team, as a goal is to increase reader revenue through subscriptions, commerce, events, and other activities.
The Aud Dev Manager for Vogue Italia is a key role in the process of building and engaging these audiences and provides guidelines to other Vogue teams in Europe when needed, in coordination with the Global Director of Audience Development, Analytics, & Social and the European Editorial Director of Vogue.
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