CREATIVITY IS OUR SUPERPOWER. It's our heritage and it's also our future. Because we don't just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day.
The Opportunity: The position will be part of the local Italian Marketing team under the responsibility of the Head of Marketing.
The Associate Marketing Manager Dolls will be key to drive local strategies and plans to gain market share within the Dolls category and to ensure sustainable profitable growth. You will ensure effective, creative, and efficient implementation of brand strategies and plans by working with various business functions and agencies with the objective to grow sales and market share.
Main responsibilities of the position: Being the business owner for the Mattel Dolls category and Mattel own IP in its entire scope Develop deep expertise of the marketplace, retail dynamics and shopper behavior to drive opportunities, mitigate risks and drive customized programs Drive Franchise execution cross department collaboration Design and execute local marketing plans in line with global strategies and priorities Drive portfolio strategies, pricing and launch decisions Drive A&P strategies deployment and Management Driving media strategies and plans Monitoring business results and effectiveness of initiatives. Take actions when necessary Develop an out of the box thinking to challenge the status quo among the team Ensure Team development leadership and engagement, leading a team of four people (1 Brand Manager, 1 Ass. Brand Manager, 1 Intern) What Your Impact Will Be: Develop understanding of the market, retail dynamics, consumer and shopper behaviour in order to drive opportunities and influence product and marketing strategy development Develop Dolls Category Strategy and portfolio for short and long term. Leads workshop for brand strategic alignment Translate global strategy into the local context for the market, whilst incorporating the global brand identity for your range. You will team up with the Regional Marketing Team and other stakeholders to streamline your approach. Design and execute local marketing plans in line with global strategies and priorities Ensure best effective and impactful amplifications & implementations of Brand strategies and action plans in the country Maintain constant communication with Market Lead and Regional Marketing team to share expertise of the local market as well as identify synergies, alignment, best practices, and opportunities within the country. Present portfolio and brand strategies & plans to key internal & external stakeholders What We're Looking For: Preferably 7+ years of experience in commercial/marketing surroundings preferably in Toys, FMCG or licensed consumer goods, Apparel or Health & Beauty industry. Minimum of 2 year of management or coaching/development experience. Native level of Italian is a must. Fluent in English. University degree in Economics, Business Administration, Marketing or any other related field (Bachelor/ Master/ Diploma). Result oriented, winning mentality, competitive, strong will to succeed. Strategic thinking and tactic skills / Design action plans that can be easily applied. Proactive in seeking information. Ability to work in wide variety of projects within metric in the organization. Use financial information to make strong decisions. Build and maintain collaborative relationships. Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves. How We Work: We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. Our Approach to Flexible Work: We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential.
Who We Are: Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world.
Mattel is recognized as a Great Place to Work and as one of Fast Company's Best Workplaces for Innovators in 2022.
Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day.
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